Wheels and Baby’s Day PSAs Highlight Dangerous Recalled Items
Today, in an effort to keep children and babies from the increased danger of recalled items, Safe Kids California (SKC) launched a program to educate the public about the danger of unknowingly purchasing or accepting products that have been recalled. The campaign’s centerpiece of English and Spanish public service announcements (PSAs) and videos showcase important safety messages about recalled items. While many items are safe, it is important that parents check the CPSC list when accepting new or used items.
Click HERE to check the CPSC list!
The first compelling PSA called “Wheels” highlights strollers and outdoor sports equipment, which are among the most frequently recalled products that enter the market through a hotbed of swap meets, garage sales, second-hand stores and between friends and family. The second PSA, “Baby’s Day,” uses a clever crib mobile of products to help parents understand that products for infants and toddlers are recalled more frequently than other products.
“When we discovered that almost 30 percent of recalls in 2012 were children’s products, and that there were 230,000 emergency visits to the ER involving injuries from nursery items and toys, we knew that we had to take action,” said Iana Simeonov, project director from the Public Health Institute. “Our goal was to demystify and contextualize the process of children’s product recalls for consumers while making the information more accessible to English and Spanish speaking parents.” To do that, Simeonov said, in addition to the new PSAs, the project includes a mobile-optimized Safe Kids California website, a Twitter stream of recalls and a “widget” that notifies users of important recalls in real time directly from the CPSC.
The project includes the Folsom Cordova Community Partnership, the Children’s’ Product Recall Project and was funded by the Public Health Institute, Oakland, CA.
Safe Kids California was Founded in 2008, Safe Kids California (SKC) is part of the Safe Kids Worldwide global network dedicated to keeping kids safe from preventable childhood injury – the number one cause of death among children ages one to 19.
Follow Safe Kids California on social media!
Folsom Cordova Community Partnership - The Folsom Cordova Community Partnership (FCCP) was the fiscal agency for this project. “Keeping children safe is paramount”, says Robert Sanger, Executive Director for the FCCP. “We are happy to be a part of making these resources available to parents.” The FCCP’s mission is to enhance the education, health and well-being of the children, youth, and adults of the community.
Follow Folsom Cordova Community Partnership on social media!
Public Health Institute - Funding provided by the Public Health Trust, a program of the Public Health Institute through settlement of a complaint brought by the State of California.
Follow Public Health Institute on social media!
Learn why educational toys matter by visiting brickdave.com's A-Z Educational Toy Guide: Learn by Playing with your Kids.
This post may contain affiliate links.