Innovative Technology is IT. Developed with leading plastic surgeons, IT Beauty® creates clinically proven, innovative problem-solving makeup and skin care products that harness cutting edge, anti-aging technologies and high performance, skin-loving ingredients to provide you with serious beauty solutions that help you look and feel your most beautiful!
IT Beauty® believes great makeup can give you great skin, and they create innovative cutting-edge products that get you compliments on your skin, not your makeup! Their mission is to empower you through confidence in your skin, your makeup and your own beauty.
Developed with plastic surgeons, it truly gives you full, flawless, perfect coverage and protects your skin with SPF 50+ UVA/UVB broad-spectrum physical sunscreen.
Clinically shown to give you 179% of skin hydration, smooth skin texture and enhance skin brightness, this breakthrough color-correcting cream never creases or cracks and instantly camouflages skin imperfections including dark spots. Plus, it’s infused with an advanced anti-aging serum made of hydrolyzed collagen, peptides, niacin, algae, hyaluronic acid, antioxidants and vitamins A, B, C and E that work in harmony to diffuse the look of wrinkles, minimize pores and give you a more radiant, supple and flawless-looking complexion.
Delivers 7 products, all in one
SPF 50+ UVA/UVB broad-spectrum physical sunscreen
Brightening color corrector
Dark spot corrector
Moisturizing day cream
IT’S YOUR 8 HOURS OF SLEEP IN A TUBE!™
Full Coverage Anti-Aging Waterproof Concealer
Developed with plastic surgeons, this best-selling, award-winning, cult-favorite waterproof concealer delivers highly pigmented, long-lasting coverage that won’t crease or crack. Infused with high-performance pigments and anti-aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid and antioxidants, the game-changing formula improves the appearance of wrinkles and effectively conceals the look of skin imperfections including dark circles, bags, redness, hyperpigmentation, broken capillaries, age spots and discoloration. Finally, a multitasking, full-coverage concealer that makes your skin look younger!
*If you can’t decide between Light and Medium, definitely choose Medium—it’s the most popular shade!
#1 best-selling, award-winning concealer
Full-coverage, anti-aging, never creases
Highly pigmented, covers everything
Anti-aging peptides, vitamins, antioxidants, hydrolyzed collagen and hyaluronic acid
Clinically shown to make your skin look younger!
IT MAKES YOUR PORES DISAPPEAR!
Poreless Finish Airbrush Powder
Instantly erase the appearance of imperfections with Bye Bye Pores™, your airbrushed perfection in a jar! Developed with plastic surgeons and infused with Bye Bye Pores Optical Blurring Technology™, this anti-aging, skin-perfecting powder utilizes real silk to make your pores disappear from view, and hydrolyzed collagen to smooth away the look of wrinkles. Loads of antioxidants, peptides and skin-loving ingredients give you a shine-free, airbrushed finish. Plus, the universal translucent shade goes on completely clear and works on all skin tones!
#1 best-selling, award-winning powder
Airbrushing in a jar
Bye Bye Pores Optical Blurring Technology™ blurs imperfections for a flawless finish
Universal translucent shade for all skin tones
Anti-aging with silk, hydrolyzed collagen, antioxidants and peptides
IT’S YOUR BROWS BUT BETTER!™
Universal Brow Pencil with Active Brow Enhancing Technology
The original phenomenon! Developed with plastic surgeons, this #1 best-selling, award-winning pencil is infused with brow-enhancing biotin, lecithin, saw palmetto, nettle, green tea, antioxidants, grape seed, and vitamins A, B5, C and E, plus proprietary Brow Power™ Technology to give you your most beautiful, natural-looking brows—even if you have none at all! Brow Power™ features an exclusive oval tip that works on both thin and thick brows to mimic the look of real hair, plus a built-in grooming spooley brush for polished perfection. The revolutionary, budge-proof formula adheres to skin for long-lasting results, while the universal transforming shade adjusts to all hair colors based on pressure and completely covers gray. Apply softer strokes for lighter hair colors, and press harder for darker tones. It truly is your brows but better!
Love it. Live it. Give it.™
For every Brow Power™ pencil sold, we donate one to Look Good Feel Better® to help women face the effects of cancer with confidence. Millions of brow pencils have been donated because of you!
#1 best-selling, award-winning brow pencil!
Budge-proof formula looks like real hair and adheres to skin for brows that last
Universal Taupe shade transforms to all brow hair colors based on pressure
Brow-enhancing biotin, saw palmetto and antioxidants
IT TRANSFORMS YOUR LASHES!
Elastic Stretch Volumizing Mascara
Give your lashes SUPERHERO powers with a game-changing mascara that’s clinically shown to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons, Superhero™ mascara is skincare for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for your strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with Super Black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips—lifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind. The super-buildable formula literally takes your lashes to new heights and puts lash power at your fingertips; simply apply more coats for additional volume and length. You do IT all… now your mascara does, too!
Exclusive Elastic Stretch Technology for volume and length!
Lash-Changing Power Brush for maximum reach, lift, separation and curl
Super-buildable formula for custom lash-power results
Super Black pigment plus collagen, biotin and peptides to condition as you coat
Game-changing, patent-pending design
I've been using IT Cosmetics for some time now but I have to say these 5 are definitely a must have in your beauty bag! I used to see women and envy their makeup and despite everything I tried I wasn't able to achieve those results that I envied so often. Then, I experienced these 5 products from IT Cosmetics!
IT Cosmetics Your Skin But Better™ CC+™ Cream with SPF 50+ is awesome! I have dry skin so I love that this product instantly hydrates, smooths my skin texture and enhances my skins brightness. IT Cosmetics Your Skin But Better™ CC+™ Cream with SPF 50+ corrects uneven pigment and never creases or settles into fine lines. It also hides wrinkles, minimize pores and gives a radiant, supple and flawless-looking complexion. After I apply IT Cosmetics Your Skin But Better™ CC+™ Cream with SPF 50+ my skin looks incredible. This products definitely earns the #1 spot on my list of beauty must haves!
IT Cosmetics Bye Bye Under Eye™ is 8 HOURS OF SLEEP IN A TUBE! As a mom of 4 I can't even remember the last time I slept for 8 hours. I have an eight year old so it's honestly probably been about 8 years and let me tell you it definitely shows under my eyes. IT Cosmetics Bye Bye Under Eye™ is phenomenal at making me look fully rested when truth be told I could probably pass as zombie for without makeup. I was also cursed with allergies and bad genes so I naturally have dark circles under my eyes and IT Cosmetics Bye Bye Under Eye™ hides it all and does a remarkable job!
IT Cosmetics Bye Bye Pores™ does just that! Pores go bye bye in an instant and your left with a flawless finish that looks like you just had your makeup done by a professional makeup artist. I love that it's a translucent shade that's perfect for all skin tones and that it doesn't cake.
IT Cosmetics Brow Power™ Universal Eyebrow Pencil is definitely a favorite of mine! I've always had a hard time selecting the right shade for my brows but since this comes in a universal taupe shade that transforms to all brow hair colors based on pressure there's no shade selecting to worry about. IT Cosmetics Brow Power™ Universal Eyebrow Pencil is a budge-proof formula that actually looks like real hair. You have to try it to believe it! My brows are looking fantastic these days all thanks to this little miracle Brow Power™ Universal Eyebrow Pencil!
IT Cosmetics Superhero™ Mascara is a super hero! I've been blessed with long lashes but unfortunately they're sparse. IT Cosmetics Superhero™ Mascara not only adds length but it makes my lashes look full and voluptuous. I also love that the brush curls my eyelashes and I'm able to build my lashes with ease since the mascara doesn't seem to cake.
With these top 5 IT Cosmetics bestsellers you can take your beauty to a whole new level this holiday season. Think how amazing you'll look at all those holiday parties once you get your hands on these game changing IT Cosmetics bestsellers!
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Disclosure: I received product(s) for free, in exchange for my honest review. I only recommend products I've used personally, and believe will be good fit for consumers.