Innovative Technology is IT. Developed with leading plastic surgeons, IT Beauty® creates clinically proven, innovative problem-solving makeup and skin care products that harness cutting edge, anti-aging technologies and high performance, skin-loving ingredients to provide you with serious beauty solutions that help you look and feel your most beautiful!
IT Beauty® believes great makeup can give you great skin, and they create innovative cutting-edge products that get you compliments on your skin, not your makeup! Their mission is to empower you through confidence in your skin, your makeup and your own beauty.
Developed with plastic surgeons, it truly gives you full, flawless, perfect coverage and protects your skin with SPF 50+ UVA/UVB broad-spectrum physical sunscreen.
Clinically shown to give you 179% of skin hydration, smooth skin texture and enhance skin brightness, this breakthrough color-correcting cream never creases or cracks and instantly camouflages skin imperfections including dark spots. Plus, it’s infused with an advanced anti-aging serum made of hydrolyzed collagen, peptides, niacin, algae, hyaluronic acid, antioxidants and vitamins A, B, C and E that work in harmony to diffuse the look of wrinkles, minimize pores and give you a more radiant, supple and flawless-looking complexion.
Delivers 7 products, all in one
SPF 50+ UVA/UVB broad-spectrum physical sunscreen
Brightening color corrector
Dark spot corrector
Moisturizing day cream
IT’S YOUR 8 HOURS OF SLEEP IN A TUBE!™
Full Coverage Anti-Aging Waterproof Concealer
Developed with plastic surgeons, this best-selling, award-winning, cult-favorite waterproof concealer delivers highly pigmented, long-lasting coverage that won’t crease or crack. Infused with high-performance pigments and anti-aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid and antioxidants, the game-changing formula improves the appearance of wrinkles and effectively conceals the look of skin imperfections including dark circles, bags, redness, hyperpigmentation, broken capillaries, age spots and discoloration. Finally, a multitasking, full-coverage concealer that makes your skin look younger!
*If you can’t decide between Light and Medium, definitely choose Medium—it’s the most popular shade!
#1 best-selling, award-winning concealer
Full-coverage, anti-aging, never creases
Highly pigmented, covers everything
Anti-aging peptides, vitamins, antioxidants, hydrolyzed collagen and hyaluronic acid
Clinically shown to make your skin look younger!
IT’S YOUR COMPLEXION PERFECTION IN A COMPACT!
Sheer to Full Coverage Finishing Veil + Anti-Aging Optical-Blurring Perfector + SPF 50+ UVA/UVB Broad Spectrum Physical Sunscreen
Why You'll Love IT™
Developed with plastic surgeons, CC+ Airbrush Perfecting Powder™ SPF 50+ is a revolutionary finishing powder that gives you the look and feel of your softest skin in 30 seconds! Made with proprietary Drops of Light Technology™, this lightweight powder instantly transforms the look of your skin with a veil of optical-blurring pigments, and visually camouflages imperfections while providing powerful sun protection. Infused with hydrolyzed silk, hydrolyzed collagen, niacin and peptides, the talc-free formula also gives you completely buildable coverage that never settles into lines or pores—and restores your complexion with loads of skincare benefits and flawless results!
IT’S YOUR POWERHOUSE PALETTE FOR INSTANT VITALITY!
A 3-in-1 powerhouse palette with talc-free matte bronzer, radiance luminizer and brightening blush stain for your naturally pretty look of vitality!
Why You'll Love IT™
Vitality Brightening Anti-Aging Face Disk is now Your Most Beautiful You™ Anti Aging Face Palette!
Developed with plastic surgeons, Your Most Beautiful You™ is an anti-aging powerhouse that has everything you need for the naturally pretty look of vitality! The talc-free matte bronzer, luminizing radiance powder and brightening blush stain are formulated with proprietary Drops of Light Technology™, plus hydrolyzed collagen, silk and peptides to instantly diffuse the appearance of lines and wrinkles and nourish your skin for your most beautiful results. While the matte bronzer warms your complexion, the radiance luminizer creates a lit-from-within glow, and the brightening blush restores your natural flush of color. All products pair perfectly with your IT Cosmetics™ Heavenly Luxe™ Airbrush Powder & Bronzer Brush #1, which gives you an airbrushed application that makes you smile upon contact!
Live - Luminizer (0.19 oz / 5.51 g)
Laugh - Bronzer (0.39 oz / 11.04 g)
Love - Blush (0.20 oz / 5.67 g)
IT’S EYE OPENING!
Waterproof automatic pencil infused with skin loving hydrolyzed silk, collagen, peptides and anti-oxidants.
Why You'll Love IT™
Developed with plastic surgeons, this creamy pencil utilizes proprietary No-Tug Technology™ to glide on rich, saturated color without tugging on your delicate eye area! The innovative formula is infused with anti-aging peptides, hydrolyzed collagen, silk, antioxidants, and vitamins A and E to treat and nourish your eyelids while instantly diffusing the look of lines—plus, it’s clinically shown waterproof even after 12 hours of wear. Choose from 10 long-lasting, completely wearable shades that enhance every eye color and give you truly youthful, eye-opening results!
IT’S YOUR BROWS BUT BETTER!™
Universal Brow Pencil with Active Brow Enhancing Technology
The original phenomenon! Developed with plastic surgeons, this #1 best-selling, award-winning pencil is infused with brow-enhancing biotin, lecithin, saw palmetto, nettle, green tea, antioxidants, grape seed, and vitamins A, B5, C and E, plus proprietary Brow Power™ Technology to give you your most beautiful, natural-looking brows—even if you have none at all! Brow Power™ features an exclusive oval tip that works on both thin and thick brows to mimic the look of real hair, plus a built-in grooming spooley brush for polished perfection. The revolutionary, budge-proof formula adheres to skin for long-lasting results, while the universal transforming shade adjusts to all hair colors based on pressure and completely covers gray. Apply softer strokes for lighter hair colors, and press harder for darker tones. It truly is your brows but better!
Love it. Live it. Give it.™
For every Brow Power™ pencil sold, we donate one to Look Good Feel Better® to help women face the effects of cancer with confidence. Millions of brow pencils have been donated because of you!
#1 best-selling, award-winning brow pencil!
Budge-proof formula looks like real hair and adheres to skin for brows that last
Universal Taupe shade transforms to all brow hair colors based on pressure
Brow-enhancing biotin, saw palmetto and antioxidants
IT QUADRUPLES THE LOOK OF YOUR LASHES!
5-in-1 Volumizing Mascara
Why You'll Love IT™
When’s the last time your lashes were so noticeably long and luxe, you could wave hello with them? It’s time! Developed with plastic surgeons, this game-changing bestseller is your volumizing mascara, conditioning lash primer, lash-enhancing serum, lash tint and curler—all in one! While the triple-action brush lengthens, curls and separates your lashes, the innovative lash ball detailer tip lets you Go Vertical™ and is designed to reach every last inner and outer corner lash. Clinically shown to increase lash volume by 430%, this revolutionary formula is infused with biotin, collagen, proteins, jojoba, green tea, açai, saw palmetto and amino acids for your most gorgeous, long-wearing lash results!
IT TRANSFORMS YOUR LASHES!
Elastic Stretch Volumizing Mascara
Give your lashes SUPERHERO powers with a game-changing mascara that’s clinically shown to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons, Superhero™ mascara is skincare for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for your strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with Super Black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips—lifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind. The super-buildable formula literally takes your lashes to new heights and puts lash power at your fingertips; simply apply more coats for additional volume and length. You do IT all… now your mascara does, too!
Exclusive Elastic Stretch Technology for volume and length!
Lash-Changing Power Brush for maximum reach, lift, separation and curl
Super-buildable formula for custom lash-power results
Super Black pigment plus collagen, biotin and peptides to condition as you coat
Game-changing, patent-pending design
IT’S YOUR BALM-GLOSS-STAIN-LIPSTICK ALL IN ONE!
4-in-1 Reviver with plum oil, cherry oil, shea butter, argan oil, jojoba oil plus vitamins A, C & E, green & white tea and aloe
Why You'll Love IT™
The Vitality Lip Flush 4-in-1 Reviver Lipstick Stain is a lip product that gives the naturally pretty flush, vitality-filled, color of a lipstick, with the Anti-Aging, hydrating and conditioning feel of a balm AND a long-wear stain that doesn’t dry out lips! It truly is a multi-faceted product, packed with amazing natural ingredients. With good for you Anti-Aging Antioxidants including Vitamins A, C, E, Acai, Green Tea and White Tea; Vitality Lip Flush protects and wards off free-radicals all day long.
Formulated to give that long-wear flush of naturally pretty color, the Anti-Aging hydration of a super luxe treatment lip balm, and a powerful stain that doesn’t dry out your lips. Developed with leading plastic surgeons, this truly innovative, formula contains IT Cosmetics® Hydra-LuxeTM technology, including ingredients such as Plum Oil, Cherry Oil, Shea Butter, Aloe and Jojoba that all work together to treat, hydrate, condition, and nourish your lips. Good-for-you ingredients drench your lips with lasting hydration and color and the naturally pretty shades work on all skin tones. This Made in the USA formula is Paraben-free.
I've been using IT Cosmetics for some time now and I have to say I've never been disappointed in anything I've ever tried from them! I love that their products never irritate my skin and always make me look my best! I have a few favorite products that are perfect for spring and I'm sure you'll love them just as much as I do!
IT Cosmetics Your Skin But Better™ CC+™ Cream with SPF 50+ is perfect for everyday wear. With an SPF of 50+ this is my go to CC Cream. I love that my skin instantly looks bright, hydrated and healthy. With IT Cosmetics Your Skin But Better™ CC+™ Cream with SPF 50+ my skin has never looked better!
IT Cosmetics Bye Bye Under Eye™ is a miracle worker! I'm a homeschooling mom of 4 among many other titles so I often don't get enough beauty rest to look my best. With IT Cosmetics Bye Bye Under Eye™ I have just about everyone fooled. IT Cosmetics Bye Bye Under Eye™ helps me look bright eyed and bushy tailed when I all too often feel quite the opposite. It has amazing coverage, blends well and doesn't settle into creases. It's the perfect concealer!
Your Skin But Better™ CC+™ Airbrush Perfecting Powder™ SPF 50+ is awesome! I have to say I've never really been a huge fan of powder but this Your Skin But Better™ CC+™ Airbrush Perfecting Powder™ SPF 50+ has changed my mind. It makes my pores vanish and keeps my makeup on all day long which I love. I also love how light it feels on my skin!
Your Most Beautiful You™ Anti-Aging Matte Bronzer, Radiance Luminizer & Brightening Blush Palette is the perfect palette! It has everything you need to bronze, luminize and brighten and I love that it's talc-free! This is definitely one of my all time favorite palettes!
No-Tug™ Waterproof Anti-Aging Gel Eyeliner is one of my favorite eyeliners! The No-Tug™ is perfect for people like me who tend to apply their eyeliner in a rush. My eyeliner usually tugs and creates wonky lines that I either have to add to which ends up looking like I was going for some major goth eyeliner. I actually prefer a more natural look and this No-Tug™ Waterproof Anti-Aging Gel Eyeliner helps me achieve just that with ease!
IT Cosmetics Brow Power™ Universal Eyebrow Pencil is a terrific eyebrow pencil! I love that the shade is universal so I never have to guess which shade is right for me. I also love that I can use it to tame my brows quickly and be on my way.
Hello Lashes™ 5-in-1 Mascara is awesome! I absolutely love that it's a mascara, conditioning lash primer, lash-enhancing serum, lash tint and curler all in one. It's perfect for moms like me who love having amazing lashes but don't have time to apply all those products separately! It also works like a dream and gives you gorgeous lashes!
IT Cosmetics Superhero™ Mascara adds an incredible amount of volume and length to my lashes. I've always had pretty long lashes but I lack volume. IT Cosmetics Superhero™ Mascara definitely fills in the gaps and gives me amazing lashes!
Vitality Lip Flush 4-in-1 Reviver Lipstick Stain is my new love! I love the naturally pretty flush color it gives my lips as well as how hydrated my lips feel when I apply it. I also love that it seems to soften and improve the overall health of my lips with just one application!
Spring is the perfect time to get your hands on a few new IT Cosmetics and put a spring in your step!
Click HERE to purchase!
Click HERE to find a store near you that sells IT Cosmetics!
Click HERE to learn more about IT Cosmetics!
Follow IT Cosmetics on social media!
Disclosure: I received product(s) for free, in exchange for my honest review. I only recommend products I've used personally, and believe will be good fit for consumers.
This post contains affiliate links.