Innovative Technology is IT. Developed with leading plastic surgeons, IT Beauty® creates clinically proven, innovative problem-solving makeup and skin care products that harness cutting edge, anti-aging technologies and high performance, skin-loving ingredients to provide you with serious beauty solutions that help you look and feel your most beautiful!
IT Beauty® believes great makeup can give you great skin, and they create innovative cutting-edge products that get you compliments on your skin, not your makeup! Their mission is to empower you through confidence in your skin, your makeup and your own beauty.
Developed with plastic surgeons, Confidence in a Cleanser™ is your skin-loving cleanser and serum in one game-changing product! This breakthrough one-step skincare solution gently cleanses and moisturizes while leaving your skin feeling soft, refreshed and perfectly balanced. Ideal for all skin types and ophthalmologist-tested for your sensitive eye area, this sulfate-free and soap-free facial cleanser instantly removes all traces of makeup—even waterproof eye makeup—and improves your skin's vitality.
Featuring proprietary Anti-Aging Armour Rejuvenating Concentrate™ to help your skin appear rejuvenated and restore moisture, plus anti-aging collagen, hyaluronic acid, colloidal oatmeal and a super ceramide complex, Confidence in a Cleanser™ delivers powerful results instantly and more dramatic results over time!
Developed with plastic surgeons, Bye Bye Lines™ Foundation starts its life as your hydrating anti-aging serum, and is infused with pure color pigments to seamlessly conceal the look of lines, wrinkles and imperfections and give you instant complexion perfection!
Perfect for all skin types, this advanced foundation is infused with anti-aging peptides, caviar extract, hydrolyzed collagen, hyaluronic acid, argan oil and babassu oil, plus vitamins A, C, E, B1, B2, B3, B5, B7, B9 and CoQ10—and features proprietary Drops of Light Optical Blurring Technology™ for an airbrushed, lit-from-within glow. Finally, you can experience luminous, sheer-to-medium coverage that makes your skin look younger, not older!
Say “bye bye” to the look of dark circles and anything you want to hide—and hello to the appearance of radiant, wide-awake eyes and your most beautiful skin with one simple swipe! Developed with plastic surgeons, Bye Bye Under Eye Concealing Pot™ starts its life as a skin-smoothing, line-minimizing cream and is infused with the same award-winning full-coverage pigments as your best-selling Bye Bye Under Eye™ Anti-Aging Concealer to cover everything without creasing or cracking. With anti-aging hydrolyzed collagen, peptides, hyaluronic acid, antioxidants, caffeine and green coffee extract, it’s truly your skin-loving essential for super smooth, super creamy and super weightless full-coverage that lasts!
Bye Bye Breakout™ is specially created to be your revolutionary drying lotion and concealer in one, and gives you the power to say “bye bye” to the look of blemishes—and hello to the appearance of your most flawless, blemish-free complexion! Developed with plastic surgeons and perfect for oily and acne-prone skin, this color-infused skincare innovation contains full-coverage pigments to effectively conceal the look of blemishes, acne, redness and discoloration without creasing or cracking.
Infused with anti-aging peptides and hydrolyzed collagen, plus oil-absorbing zinc oxide, kaolin clay, witch hazel, tea tree, sulfur and a gentle AHA/BHA complex, it delivers flawless-looking results immediately and more transformative results over time!
Minimize the appearance of blemishes and combat shine in just one step with Bye Bye Breakout Powder™, your airbrushed complexion perfection in a jar! Developed with plastic surgeons, this skin-perfecting innovation reduces shine while helping to diffuse the appearance of blemishes, fine lines and wrinkles. Infused with anti-aging peptides and hydrolyzed collagen, plus oil-absorbing zinc oxide, kaolin clay, witch hazel, colloidal oatmeal, tea tree, sulfur and a gentle AHA/BHA complex, Bye Bye Breakout Powder™ goes on completely sheer and delivers a buildable, flawless finish for all skin tones—perfect alone or over your Bye Bye Breakout™ Concealer!
Developed with plastic surgeons, Bye Bye Pores Illumination™ features your best-selling, award-winning Bye Bye Pores Pressed™ benefits—plus subtle radiance for the look of instant airbrushing and a lit-from-within glow! While Bye Bye Pores Optical Blurring Technology™ blurs the appearance of pores and imperfections, Drops of Light Technology™ adds natural-looking illumination without glitter or shimmer. Infused with anti-aging silk, hydrolyzed collagen, antioxidants and peptides, this talc-free universal translucent powder won’t settle into lines or pores—and is perfect for all skin types and tones!
Developed with plastic surgeons, Superhero™ Liner gives your eyes SUPERHERO™ powers and instant definition in one simple stroke. Whether you want to create thin, thick or cat-eye strokes, this innovative liner pen makes it easier than ever—and features a unique IT Cosmetics™ Heavenly Skin™ brush hair tip that literally does the work for you! Unlike typical felt-tip liners, this luxurious brush hair tip won’t fray and applies your liner with effortless precision.
Featuring proprietary Elastic Stretch No-Skip Technology and a Triple Black Pigment Complex, your Superhero™ Liner creates a super saturated, super black, super flawless line that won’t budge or smudge and becomes one with your lashes—no gaps or empty space! Combined with lash-loving superpower ingredients including peptides, collagen, biotin, keratin and kaolin clay, this groundbreaking liner truly transforms your eyes and saves the day. You do IT all… now your liner does, too!
Developed with plastic surgeons, Brow Power Pomade™ is your 4-in-1 perfecting and defining budge-proof brow gel, brow-building and lifting mousse, brow-sculpting pomade and brow-taming brush applicator—all in one easy-to-use wand! Clinically tested to be 24-hour waterproof, this breakthrough product holds brows in place without flaking or hardening, and is infused with brow-loving biotin, saw palmetto, argan and jojoba oils. Plus, the universal clear shade is perfect for every brow tone and type, from sparse to super full! Wear alone or over your favorite brow pencil or powder for long-wear smoothing, grooming and definition—and your most beautiful brows.
IT Cosmetics is definitely one of my favorite brands of cosmetics! I honestly have never tried an IT Cosmetics product that I haven't absolutely loved. It seems like everything they make lives up to it's name and helps me look my best. I'm always thrilled to see and try new products from IT Cosmetics because I know they're always researching and improving just like a good company should. I recently tried some of IT Cosmetics newly released products and absolutely love every one of them!
IT Cosmetics Confidence in a Cleanser™ is an amazing cleanser. It cleanses my skin and literally removes every trace of makeup leaving my skin as soft and clean as can be. I also love that it's a gentle cleanser and doesn't dry out my skin or irritate it at all.
Bye Bye Lines™ Foundation by IT Cosmetics is one of my new favorite foundations. I've entered into my 30's and now the fines lines are starting to creep up. I absolutely love that this foundation doesn't settle into my fine lines and blends extremely well. It's the perfect foundation!
Bye Bye Under Eye Concealing Pot™ by IT Cosmetics is a phenomenal concealer! I've been using concealers for at lease a decade now so I've tried quite a few in that time frame and let me tell you, this is one of my all time favorites. It literally hides my tired mom eyes and makes me appear bright eyed and bushy tailed. It's a terrific concealer that you absolutely have to try!
IT Cosmetics Bye Bye Breakout™ is my new love! It's a revolutionary drying lotion and concealer in one that literally banishes my breakouts. As soon as I notice a blemish coming I use Bye Bye Breakout to help conceal it and dry it up and it vanishes quicker than I've ever seen before. As someone who suffers from breakouts often, this is my new best friend!
IT Cosmetics Bye Bye Breakout Powder™ is an awesome product for anyone who suffers from breakouts or excess shine. Bye Bye Breakout Powder not only helps to hide breakouts but it reduces shine and helps to combat the excess oil that often causes breakouts. Bye Bye Breakout Powder leaves my skin with an airbrushed complexion and helps to rid my skin of breakouts all while helping me look my best!
Bye Bye Pores Illumination™ by IT Cosmetics is a wonderful product! I love how well it blurs the appearance of my pores and imperfections all while providing me with a natural healthy looking glow. It's the perfect way to illuminate your skin without all the glitter and sparkle most illuminating products use leaving you with a wonderful natural glow that is sure to be noticed!
Superhero™ Liner by IT Cosmetics is an awesome eye liner that I highly recommend! It has a luxurious brush hair tip that won’t fray and applies your liner with effortless precision. It provides continuous application and never sticks or skips which I absolutely love. If you're searching for the perfect eyeliner, this is it!
Brow Power Pomade™ by IT Cosmetics is the perfect way to perfect, defining and tame those brows! I absolutely love how well it keeps my brows in place and that I can still use other brow products with this product. I also love that it's clear making it the perfect brow pomade for everyone!
IT Cosmetics has an amazing selection of cosmetics and skincare products that I highly recommend!
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Disclosure: I received product(s) for free, in exchange for my honest review. I only recommend products I've used personally, and believe will be good fit for consumers.