Before she was BadGalRiRi: music, fashion and beauty icon, Robyn Rihanna Fenty was a little girl in Barbados transfixed by her mother’s lipstick. The first time she experienced makeup for herself, she never looked back. Makeup became her weapon of choice for self-expression—a way to radiate her ever-changing mood—and it powered a fearless take on beauty that helped her become the boundary-breaking icon she is today.
Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.
Fenty Beauty products are designed to feel lightweight, even as they deliver buildable coverage that effortlessly layers, to ultimately “make skin look like skin.” Most importantly, Rihanna creates makeup to inspire: “Makeup is there for you to have fun with,” she says. “It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 40 shades.
Finally — the ultimate photo filter in foundation form. Born in 40 boundary-breaking shades, Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin — so you always look like you.
Obsessive research to create the perfect range of shades for all Exclusive insights from the world’s top makeup artists Extensively tested for real life, on real women
We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.
Finally you can find the right shade for you with Fenty Beauty's PRO FILT'R Soft Matte Longwear Foundation that's available in 40 shades! Finding the right shade of foundation hasn't always been easy for me. Most of the time shade options are so limited that finding the one that's right for your skin is just about impossible. With Fenty Beauty's PRO FILT'R Soft Matte Longwear Foundation available in 40 shades there's one that's just right for you. I know I'm extremely happy with the shade that I received and I truly do feel like it matches my skin better than any other foundation I've tried in the past. I also love that it has buildable, medium to full coverage so I can achieve the right coverage for my skin as well. It feels extremely light on my skin and I love that my pores instantly vanish and I have flawless coverage. I'm completely in love with Fenty Beauty's PRO FILT'R Soft Matte Longwear Foundation and highly recommend it!
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