MindWare is the award-winning creator, manufacturer and distributor of Brainy Toys for Kids of All Ages. Founded in 1990, the company started out with a small retail store in Minneapolis, evolving into a direct-to-consumer catalog and website business, as well as a wholesale business. We deliver our unique collection of brainy toys and games to customers' doorsteps, diverse classrooms, neighborhood toy stores and the world's largest retailers.
The first proprietary MindWare product, Bella's Mystery Deck, debuted in 1997 and is still a best seller. Our diverse product line now includes educational toys, games, brainteasers, creative play activities, building sets, coloring books and more. Over the years, our toys and games have won many prestigious awards from Mensa Select, Good Housekeeping, Parents' Choice and the Spiel des Jahres in Germany.
In 2013, MindWare was acquired by Oriental Trading Company and became a Berkshire Hathaway company. In 2016 the companies launched a Global Cart shopping function, allowing users to access more than 50,000 educational, engaging and entertaining products, and creating a one stop shop for party planning and gift giving.
Our Vision
To make the world smarter through playful learning.
Our Mission
MindWare is passionate about filling the world with fun, high-quality products that foster lifelong learning, growth and success.
Carve out some time and space and grab your invisible ink pen! There are 216 pages just waiting to be filled with any hopes, dreams and thoughts you might have and want to protect with a "cloak" of invisibility!
INCLUDES: 216 page lined book with special pages for invisible writing, lock, 2 keys and invisible ink pen.
Jean Tats are a fun, easy way for kids to design and decorate their denim with temporary tattoos! Tattoos apply in seconds and come off in the washing machine. Includes 1 sheet of temporary tattoos and rub-on stick.
These Foil Art Sticker Packs feature original, non-commercial artwork, bright, holographic foil and most importantly – opportunity for FUN! Foil Art is a lot like coloring a picture, but with holographic foil instead of crayons or markers. Kids get to see the sparkly end result so quickly and this kit is a blast for unicorn-loving kids! Making pictures is as easy as 1-2-3!
Add some sparkle to your crafting, but without the trail of glitter! Kids choose their own colors and designs of holographic foils and make a masterpiece they can call their own.
INCLUDES: 2 pictures and 8 sheets of holographic foil
There is a playing card pack design for everyone! Easy to pack to take on the go or keep at home for game night.
Jean Tats are a fun, easy way for kids to design and decorate their denim with temporary tattoos! Tattoos apply in seconds and come off in the washing machine. Includes 1 sheet of temporary tattoos and rub-on stick.
Peel off these reusable butterfly themed stickers and put them anywhere on your play scene! If the stickers lose their cling, just rub them in your hair to bring it back!
Take this item in the car, on a plane, into a restaurant, or anywhere you might want an engaging activity that’s easy to start, easy to clean up, and reusable. Just toss everything back into the handy carry-along tote.
Play for a few minutes or a few hours and learn hand-eye coordination and imaginative play!
Peel off these reusable owl themed stickers and put them anywhere on your play scene! If the stickers lose their cling, just rub them in your hair to bring it back!
Take this item in the car, on a plane, into a restaurant, or anywhere you might want an engaging activity that’s easy to start, easy to clean up, and reusable. Just toss everything back into the handy carry-along tote.
Play for a few minutes or a few hours and learn hand-eye coordination and imaginative play!
My Review:
Peaceable Kingdom Brought to You by MindWare makes the perfect items for stuffing stockings and I love that they're all items that my kids will be excited to use. One of my favorite items is their Invisible Ink Diarys because who doesn't love invisible ink! Their T-Shirt Tats Pack are the perfect way for kids to decorate their own denim with temporary tattoos to customize their own clothing that washes off in the washing machine. They also have an amazing selection of Playing Cards which will fit quite nicely in any just about any stocking. Foil Art Sticker Packs are also a blast and my kids love how shiny they are! Another one of my kids favorite Peaceable Kingdom items are their Reusable Sticker Totes because you can reuse the stickers over and over again to create your own scenes. They're also pretty adorable and perfect for travel! Peaceable Kingdom Brought to You by MindWare has a terrific selection of products that are perfect for the holidays!
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