Disclosure: I received one or more of the products or services mentioned below for free in the hope that I would mention it on my blog. The opinions I have expressed are my own. This post may also contain affiliate links.
Our story opens in the mid-‘90s, when pink, red and beige enslaved the prestige beauty market. Flying in the face of this monopoly, Urban Decay unleashed a line of lipsticks and nail enamels inspired by seedier facets of the urban landscape. The vibe since day one? Beauty with an edge™.
While we’ve grown like crazy since then, we haven’t stopped experimenting. We now offer an endless array of high-performance cosmetics, from velvety-soft shadows (including some of the industry’s bestselling palettes) and creamy, badass lipsticks to weightless complexion products and high-tech setting sprays to make your makeup last all day.
URBAN DEFENSE COMPLEXION PRIMER BROAD SPECTRUM SPF 30
It DOES exist…a completely clear sunscreen that feels amazing, won’t interfere with your makeup, and smoothes your complexion for better application. Urban Defense Complexion Primer will put an end to your search for a sunscreen that you’ll actually WANT to put on. Those with oily skin will be blown away—finally, sun protection that doesn’t feel like a mask!
Tired of searching for a sunscreen that would protect her skin without leaving any stickiness or white cast, Wende decided to create her own. Like a force field, this crystal-clear primer feels like nothing you’ve ever tried and protects your skin from whatever the day throws at you. SPF 30 guards against the sun, and our invisible-on-the-skin formula doesn’t leave a trace. Urban Defense not only protects, but also primes and smoothes skin as it minimizes the look of pores—so makeup applies better and lasts all day.
Our hydrating gel formula contains conditioning ingredients like sesame seed extract, tomato fruit extract, squalane and bisabolol (derived from the Brazilian candeia tree).
NAKED SKIN Color Correcting Fluid
We’ve all got our vices. The last thing you need is for the evidence of those sins to be visible all over your pretty face. Enter Naked Skin Color Correcting Fluid. Our innovative, lightweight formula instantly color-corrects and blurs flaws, leaving skin illuminated and bright. Don’t just conceal, correct your worst transgressions with six targeted shades for everything from redness to dark circles.
Our innovative, lightweight formula instantly color-corrects and blurs flaws, leaving skin illuminated and bright. Don’t just conceal, correct your worst transgressions with five targeted shades for everything from redness to dark circles.
• GREEN counteracts spot redness, including blemishes and broken blood vessels. For overall redness, mix with primer for subtle correction.
• LAVENDER balances out sallowness and helps neutralize skin with a yellow undertone.
• PINK disguises dark circles, particularly on fair skin tones. Also works well as a highlighter and creates a lifted appearance.
• YELLOW is perfect for concealing purple-hued dark circles or brightening lackluster complexions.
• PEACH works great for dark circles, dark spots, veins and deep discoloration. It’s ideal for blue-hued dark circles, typically seen in deeper skin tones.
• DEEP PEACH is a more intense version of Peach, and masks dark discoloration like circles and sun spots. Tip: Great for deeper or bronzier skin tones!
Naked Skin Color Correcting Fluid is the next generation of skin perfection and radiance. Use these shades to correct imperfections and play up your best features. Unlike a lot of cream-based color correctors, our liquid formula is easy to use and always blends beautifully—whether you use a little or a lot.
We based the formula off of our Naked Skin Concealer (so you know it’s weightless and crazy good). Our special pigment technology provides a smooth, even application every time. Plus, subtle pearlescent pigments in the unique formula diffuse light to perfect skin, while antioxidant-rich vitamin C and vitamin E condition and protect.
This high-tech formula comes in a bottle that looks like our Naked Skin Concealer component but with an iridescent white cap. Sure, it’s cute, but it’s also practical and travel-friendly. You can see the shade through the clear bottle, so it’s easy to find the right one in your bag. No need to carry a brush either; the modern flocked applicator picks up and lays down just the right amount of product. And it’s soft enough to use on the delicate skin under the eyes.
NAKED3 Eyeshadow Palette
Experiment with 12 NEVER-BEFORE-SEEN (and insanely beautiful) rose-hued neutrals—from pale, shimmery pink to deep black matte with rosy red micro-glitter. It's finally here: the long-awaited follow-up Naked and Naked2 (two of the industry's all-time bestselling palettes)! And this time around, we're giving you a dozen NEW ways to get Naked. (Yes, we loaded this palette with 12 NEVER-BEFORE-SEEN shades.)
Choose from every finish imaginable: ultra-smooth mattes, gorgeous pearls and glimmering metallics. From the palest, shimmery pink to deep, warm black, these neutrals will make you want to get Naked all over again. Every shade features our Pigment Infusion System™ the proprietary blend of ingredients that gives each shade its velvety texture, rich color, serious staying power and blendability.
Naked3 includes a NEW double-ended shadow/blending brush.
Our art-school-inspired tin case is a gorgeous rose-gold color (a subtle hint at the shades inside). Embossed on top with a big "Naked3" and cool facets that beg to be touched, it's sure to inspire lots of jealous stares.
What You See Is What You Get: Strange (pale neutral pink matte-satin), Dust (pale metallic pink shimmer w/iridescent micro-glitter), Burnout (light pinky-peach satin), Limit (light dusty rose matte), Buzz (metallic rose shimmer w/silver micro-glitter), Trick (light metallic pinky-copper shimmer w/tonal micro-sparkle), Nooner (medium pinky-brown matte), Liar (medium metallic mauve shimmer), Factory (pinky-brown satin), Mugshot (metallic taupe shimmer w/slight pink shift), Darkside (deep taupe-mauve satin) and Darkheart (smoky black matte w/rosy red micro-sparkle).
It DOES exist…a completely clear sunscreen that feels amazing, won’t interfere with your makeup, and smoothes your complexion for better application. Urban Defense Complexion Primer will put an end to your search for a sunscreen that you’ll actually WANT to put on. Those with oily skin will be blown away—finally, sun protection that doesn’t feel like a mask!
Tired of searching for a sunscreen that would protect her skin without leaving any stickiness or white cast, Wende decided to create her own. Like a force field, this crystal-clear primer feels like nothing you’ve ever tried and protects your skin from whatever the day throws at you. SPF 30 guards against the sun, and our invisible-on-the-skin formula doesn’t leave a trace. Urban Defense not only protects, but also primes and smoothes skin as it minimizes the look of pores—so makeup applies better and lasts all day.
Our hydrating gel formula contains conditioning ingredients like sesame seed extract, tomato fruit extract, squalane and bisabolol (derived from the Brazilian candeia tree).
We’ve all got our vices. The last thing you need is for the evidence of those sins to be visible all over your pretty face. Enter Naked Skin Color Correcting Fluid. Our innovative, lightweight formula instantly color-corrects and blurs flaws, leaving skin illuminated and bright. Don’t just conceal, correct your worst transgressions with six targeted shades for everything from redness to dark circles.
Our innovative, lightweight formula instantly color-corrects and blurs flaws, leaving skin illuminated and bright. Don’t just conceal, correct your worst transgressions with five targeted shades for everything from redness to dark circles.
• GREEN counteracts spot redness, including blemishes and broken blood vessels. For overall redness, mix with primer for subtle correction.
• LAVENDER balances out sallowness and helps neutralize skin with a yellow undertone.
• PINK disguises dark circles, particularly on fair skin tones. Also works well as a highlighter and creates a lifted appearance.
• YELLOW is perfect for concealing purple-hued dark circles or brightening lackluster complexions.
• PEACH works great for dark circles, dark spots, veins and deep discoloration. It’s ideal for blue-hued dark circles, typically seen in deeper skin tones.
• DEEP PEACH is a more intense version of Peach, and masks dark discoloration like circles and sun spots. Tip: Great for deeper or bronzier skin tones!
Naked Skin Color Correcting Fluid is the next generation of skin perfection and radiance. Use these shades to correct imperfections and play up your best features. Unlike a lot of cream-based color correctors, our liquid formula is easy to use and always blends beautifully—whether you use a little or a lot.
We based the formula off of our Naked Skin Concealer (so you know it’s weightless and crazy good). Our special pigment technology provides a smooth, even application every time. Plus, subtle pearlescent pigments in the unique formula diffuse light to perfect skin, while antioxidant-rich vitamin C and vitamin E condition and protect.
This high-tech formula comes in a bottle that looks like our Naked Skin Concealer component but with an iridescent white cap. Sure, it’s cute, but it’s also practical and travel-friendly. You can see the shade through the clear bottle, so it’s easy to find the right one in your bag. No need to carry a brush either; the modern flocked applicator picks up and lays down just the right amount of product. And it’s soft enough to use on the delicate skin under the eyes.
Experiment with 12 NEVER-BEFORE-SEEN (and insanely beautiful) rose-hued neutrals—from pale, shimmery pink to deep black matte with rosy red micro-glitter. It's finally here: the long-awaited follow-up Naked and Naked2 (two of the industry's all-time bestselling palettes)! And this time around, we're giving you a dozen NEW ways to get Naked. (Yes, we loaded this palette with 12 NEVER-BEFORE-SEEN shades.)
Choose from every finish imaginable: ultra-smooth mattes, gorgeous pearls and glimmering metallics. From the palest, shimmery pink to deep, warm black, these neutrals will make you want to get Naked all over again. Every shade features our Pigment Infusion System™ the proprietary blend of ingredients that gives each shade its velvety texture, rich color, serious staying power and blendability.
Naked3 includes a NEW double-ended shadow/blending brush.
Our art-school-inspired tin case is a gorgeous rose-gold color (a subtle hint at the shades inside). Embossed on top with a big "Naked3" and cool facets that beg to be touched, it's sure to inspire lots of jealous stares.
What You See Is What You Get: Strange (pale neutral pink matte-satin), Dust (pale metallic pink shimmer w/iridescent micro-glitter), Burnout (light pinky-peach satin), Limit (light dusty rose matte), Buzz (metallic rose shimmer w/silver micro-glitter), Trick (light metallic pinky-copper shimmer w/tonal micro-sparkle), Nooner (medium pinky-brown matte), Liar (medium metallic mauve shimmer), Factory (pinky-brown satin), Mugshot (metallic taupe shimmer w/slight pink shift), Darkside (deep taupe-mauve satin) and Darkheart (smoky black matte w/rosy red micro-sparkle).
Creamy, forever-lasting, award-winning and waterproof, 24/7 pencils delight you with lush tropical hues, deep metallics, and unusually vibrant neutrals.
The best Eye Pencil ever, ever, ever! Never before has a pencil this creamy and brilliant been waterproof, too. Velvety-soft, this never-before-seen formula stays soft and creamy for blending (about 30 seconds), then dries down to a long-lasting finish that WILL NOT budge. Line eyes with a hint of color or go for the full artistic, multi-hued effect with the wide selection of lush tropical hues, deep metallics and unusually vibrant neutrals. Incredible with Urban Decay Eyeshadows!
Created with 50% moisturizing ingredients suspended in a sophisticated waterproof formula, 24/7 Eye Pencils offer long-lasting color and a dreamy, creamy feel when applied. With Jojoba Oil, Vitamin E and Cottonseed Oil.
When your 24/7 Eye Pencils start to get dull, use the small barrel of our Grindhouse Double Barrel Sharpener to grind them back to a perfect point.
Get primed and ready for action. Our long-lasting, waterproof liner glides on smoothly to prime AND define—for long-lasting lip color and clean lines. Smooch. Pout. Smack. Nibble. Lick. 24/7 stays put through everything (yes, EVERYTHING) you do. When you use our liner to fill in your lips completely, it primes them for lipstick or gloss, grabbing on to color to help it last.
Part of the 24/7 family, our long-lasting, waterproof formula glides on smoothly, stays creamy and defines your lips with gorgeous color. And unlike a lot of waterproof pencils (we won’t name names), 24/7 never feels dry or cakey. Moisturizing vitamin E, jojoba oil and cottonseed oil nourish your lips every time you reapply. And shade-matched barrels make it easy to find the exact color you need (no matter how crammed your bag is).
Even women who don’t usually wear lip liner love Ozone, our best-selling clear shade. Like all our other shades, it holds color in place and prevents feathering—yet it’s totally invisible on your lips.
Prepare to get hooked. Vice Lipstick comes in a massive lineup of 135 addictive shades and six indulgent finishes—our biggest lineup yet!
Our shade range has it all: Bold brights. Dark, sexy shades. Super-versatile neutrals. With so much variety it’ll make your head spin, there’s something for everyone—from new shades to cult favorites you thought you’d never see again. Several shades were inspired by some of our other lip products (and even our Eyeshadows and Eye Pencils!).
Our huge assortment also includes more finishes than ever before:
- MEGA MATTE: super-intense matte<
- COMFORT MATTE: our creamiest matte
- CREAM: the original: creamy, badass luxury
- METALLIZED: cream with a high level of pearl
- SHEER: a punch of color with a sheer, shiny finish
- SHEER SHIMMER: slightly transparent finish with floating pearl and a smooth texture
The pigment load in Vice Lipstick is insane! Just one swipe provides an unbelievable laydown of color. And every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion.
This creamy formula is loaded with nourishing ingredients. A yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and babassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. And Vitamin C and vitamin E provide a hit of antioxidants.
Vice Lipstick comes in a modernized, luxed-up version of our original lipstick case that looked like a shotgun shell. It’s new, but speaks to our roots. The faceted gunmetal case has a gold base and debossed lettering, and our custom-designed lipstick features an embossed “UD.” We even added a shade-matched label (including the shade name and finish) to make it easy to find the right color within the depths of your bag.
Hi-Fi Shine Ultra Cushion Lip Gloss is ultra-shiny, glides on cushiony-soft and provides long-lasting wear that’s comfortable, not tacky.
Laced with vitamin E and peppermint oil, our hydrating formula leaves lips feeling nourished, has an immediate plumping effect and comes in a yummy vanilla-mint flavor. And wait until you see our lineup; whatever gloss frequency you’re on, we’ve got you covered. Tune in to everything from blaring brights to soft neutrals in four different effects—metallic, holographic, cream and sheer cream.
Finally, a gloss that is sexy and comfy at the same time! Hi-Fi Shine Lip Gloss delivers ultra-shiny color that won’t feather or bleed and instantly makes lips look plumper. Our shade range is stacked with sheer, sparkly and pigment-rich options to amp up your look.
Our wide range of chart-topping shades includes everything from soft to loud. As expansive as this lineup is, the shades look great on every skin tone. We’re hooked on the holographic shades (like SPL and Snapped) and Naked (a must-have neutral). We’re also obsessed with Obsessed! It’s the perfect universal light pink.
The sleek, modern component is clear, so you can easily pick your shade out of a handbag. The iridescent, metallized frame makes the gloss look like it’s floating inside. Added bonus: Because the tube is flat, it fits perfectly in your pocket. The flexible, flocked-silicone paddle applicator is the newest technology and allows you to swipe on a generous, even layer of gloss. No need to double dip (but please do if you want!).
Recreate your look this year with Urban Decay! Urban Decay has such an amazing selection of beauty products to love. I had the pleasure of trying the products above and I'm definitely impressed.
Urban Decay's URBAN DEFENSE COMPLEXION PRIMER BROAD SPECTRUM SPF 30 is a must have in any beauty routine! It's a completely clear sunscreen that absorbs quickly and smooths your complexion for better makeup application. It feels amazingly lightweight which is incredibly considering it's a sunscreen as well as a primer. I also love that it hydrates my skin. It's absolute must have!
NAKED SKIN Color Correcting Fluid from Urban Decay is the perfect way to correct all those imperfections! It's a lightweight formula that instantly color-corrects and blurs flaws, leaving skin illuminated and bright. There's six targeted shades for everything from redness to dark circles. Finally you can perfect your flaws with ease!
NAKED3 Eyeshadow Palette from Urban Decay is my new BFF! It's 12 new rose-hued neutrals from pale, shimmery pink to deep black matte with rosy red micro-glitter. Each shade blends well and allows you to build the perfect color. It's totally fabulous and you're definitely gonna want one!
NAKED SKIN Color Correcting Fluid from Urban Decay is the perfect way to correct all those imperfections! It's a lightweight formula that instantly color-corrects and blurs flaws, leaving skin illuminated and bright. There's six targeted shades for everything from redness to dark circles. Finally you can perfect your flaws with ease!
NAKED3 Eyeshadow Palette from Urban Decay is my new BFF! It's 12 new rose-hued neutrals from pale, shimmery pink to deep black matte with rosy red micro-glitter. Each shade blends well and allows you to build the perfect color. It's totally fabulous and you're definitely gonna want one!
Urban Decay's 24/7 Glide-On Eye Pencil is the perfect eye pencil! It's a creamy, long lasting and waterproof. These 24/7 pencils have lush tropical hues, deep metallics, and unusually vibrant neutrals. They're perfect for redefining your look!
Urban Decay's 24/7 Glide-On Lip Pencil are awesome! They're long-lasting, waterproof liners that glide on smoothly to prime and define. They create fine lines with ease and you can even use them to fill in the lip area as a primer.
VICE LIPSTICK from Urban Decay is my new obsession! I'm not usually a lipstick person but this lipstick is incredible. Vice Lipstick comes in a massive lineup of 135 addictive shades and six indulgent finishes. It glides on with ease for perfect lips every time!
Urban Decay's HI-FI SHINE ULTRA CUSHION LIP GLOSS is ultra-shiny, glides on cushiony-soft and provides long-lasting wear that’s comfortable, not tacky. I also love how hydrated it makes my lips feel. It's the perfect lip gloss!
Urban Decay has everything you need to recreate your look this year!
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