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Before she was BadGalRiRi: music, fashion and beauty icon, Robyn Rihanna Fenty was a little girl in Barbados transfixed by her mother’s lipstick. The first time she experienced makeup for herself, she never looked back. Makeup became her weapon of choice for self-expression—a way to radiate her ever-changing mood—and it powered a fearless take on beauty that helped her become the boundary-breaking icon she is today.
Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.
Fenty Beauty products are designed to feel lightweight, even as they deliver buildable coverage that effortlessly layers, to ultimately “make skin look like skin.” Most importantly, Rihanna creates makeup to inspire: “Makeup is there for you to have fun with,” she says. “It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
Vivid Liquid Eyeliner Trio
Limited-edition liquid eyeliner trios that deliver a hyper-vivid pop of color with supersmooth precision and glide.
When in doubt, wing it out in electrifying color. These Vivid Liquid Eyeliner Trios deliver bright pastel hues that make it easier than ever to amp up your daily cat eye in one vivid stroke of its extra-fine precision brush.
Vivid Liquid Eyeliner Trio
Limited-edition liquid eyeliner trios that deliver a hyper-vivid pop of color with supersmooth precision and glide.
When in doubt, wing it out in electrifying color. These Vivid Liquid Eyeliner Trios deliver bright pastel hues that make it easier than ever to amp up your daily cat eye in one vivid stroke of its extra-fine precision brush.
Vivid Liquid Eyeliner Trio
Limited-edition liquid eyeliner trios that deliver a hyper-vivid pop of color with supersmooth precision and glide.
When in doubt, wing it out in electrifying color. These Vivid Liquid Eyeliner Trios deliver bright pastel hues that make it easier than ever to amp up your daily cat eye in one vivid stroke of its extra-fine precision brush.
A longwear, transfer-resistant bronzing powder in 8 groundbreaking shades, each carefully curated to bring all skin tones to life with an instant sun-soaked glow.
Bask in that post-vacay bronze year-round with Sun Stalk’r Instant Warmth Bronzer. Rihanna dreamt of an easy-to-use powder bronzer that truly works for everyone, so she created Sun Stalk’r in 8 versatile shades that bring out the warmth in all skin tones, from the fairest to the deepest!
Weightless, longwear cream-powder hybrid highlighter duos with a hyper-metallic finish, born in a colorful range of rule-defying shades designed to make all skin tones pop.
Just when you thought Killawatt couldn't get any better. Killawatt Foil Freestyle Highlighter Duo enters the highlight game with the same creamy texture of the original in a new, mega-reflective, foil-like finish. With intense metallic edge, these buildable, color-rich luminizers come in rule-defying shades that look equally killer on all skin tones. When it comes to choosing a shade, there's no wrong answer.
A fuss-free lip scrub in a twist-up stick, packed with apricot seed scrubbers to gently exfoliate and nourish for instantly smooth, soft kissable lips with every swipe.
Meet the only scrub that’ll treat you right. Pro Kiss’r Lip-Loving Scrubstick smooths the way for instantly soft, kissable lips without the mess of your old-school lip scrub.
This lightweight, non-greasy stick is packed with apricot seed scrubbers to gently exfoliate while nourishing lips, letting you scrub with the ultimate love. Just swipe back and forth over lips, wipe it off, and get makeout-ready—or makeup-ready—lips anytime, anywhere.
A creamy moisture-lock lip balm with a plush doe-foot applicator that smooths, softens, and preps your pout for instantly luscious, kiss-worthy lips that last.
Be the smoothest kisser around town. Pro Kiss’r Luscious Lip Balm is super creamy, lightweight, and glides over lips to lock in moisture for the most luscious, lips you’ve ever experienced.
Unlike most lip balms, Pro Kiss’r has an ultra plush doe-foot applicator that treats lips to an addictively luxe experience with every swipe. Made with rich yet non-greasy shea and mango seed butters, this lip balm soothes and nourishes while making lips instantly softer, smoother, and ready for lipstick application. Plus, the non-sticky formula delivers a universal invisipink sheen, with a light peach-vanilla scent you just can’t get enough of.
Longwear Fluid Lip Color
A weightless, longwear liquid lipstick with a soft matte finish—born in a range of head-turning shades that look incredible on all skin tones.
When life’s all about taking risks, wearing liquid lipstick shouldn’t be one of them. Enter Stunna Lip Paint: The love child of high-impact color and low-maintenance longwear—now in a range of head-turning shades that’s got everyone’s name on them. Each shade was hand-picked by Rihanna and created to look incredible on everyone.
A limited-edition satin lipstick that drenches lips in bold mouthwatering color in seven juicy high-impact shades designed for everyone.
Quench your thirst for mouthwatering color. Poutsicle Juicy Satin Lipstick “hugs” your lips in bold, luscious color and a juicy satin finish that make your pout pop. Born in seven hyper-vivid shades encased in made-to-match packaging, Poutsicle comes in an irresistible range of hues for all skin tones to show off. Get sassy in electrifying pinks and purples, or turn up in vibrant orange and blue. Ultra creamy, smooth, and lightweight, Poutsicle packs a punch of slick, tropical color that anyone can pull off.
Get beautiful this summer with Fenty Beauty! Fenty Beauty is a brand that I've come to love over the past few months and I love that they're constantly coming out with new beauty products to love. I had the pleasure of checking out the products above and I'm incredibly impressed!
Fenty Beauty's BAESIDE Vivid Liquid Eyeliner Trio is the perfect way to add some color to your beauty routine! It's a limited-edition liquid eyeliner trio that deliver a hyper-vivid pop of color with supersmooth precision and glide. The color is incredibly bold and beautiful and I love how easily it glides on. Perfect way to add a pop of color to your eyes!
SUN STALK'R Instant Warmth Bronzer from Fenty Beauty is my new go to bronzer! It's a longwearing, transfer-resistant bronzing powder that comes in 8 shades so there's sure to be one that's just right for you. It blends incredibly well and I love that it's buildable so I can add to it if needed. Now you can have a gorgeous bronze all year long!
KILLAWATT FOIL Freestyle Highlighter from Fenty Beauty is an amazing highlighter! It's a weightless, longwearing cream-powder hybrid highlighter with a hyper-metallic finish to love! It's the perfect way to give your complexion pop. It's cream to powder formula goes on easily and I love how well it blends. It's a fab highlighter!
Fenty Beauty's PRO KISS'R Lip-Loving Scrubstick is the product I've needed all my life! It's a fuss-free lip scrub in a twist-up stick, packed with apricot seed scrubbers to gently exfoliate and nourish for instantly smooth, soft kissable lips with every swipe. It literally sloughs away dry skin and leaves my lips incredibly soft!
PRO KISS'R Luscious Lip Balm from Fenty Beauty is an amazing lip balm! It's a creamy moisture-lock lip balm with a plush doe-foot applicator that smooths, softens, and preps your pout for instantly luscious lips. It's a great way to keep those lips soft and kissable!
STUNNA LIP PAINT from Fenty Beauty is the perfect way to paint those lips! It's a weightless, longwear liquid lipstick with a soft matte finish to love. Each shade is designed to look great on any shade and I love how long the color lasts!
Fenty Beauty's POUTSICLE Juicy Satin Lipstick is a must have for high color lips! It's a limited-edition satin lipstick that drenches lips in bold mouthwatering color in seven juicy high-impact shades designed for everyone. The color is bold and beautiful and is sure to give you just the right pop of color!
Fenty Beauty has everything you need to get beautiful this summer and beyond!
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