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Before she was BadGalRiRi: music, fashion and beauty icon, Robyn Rihanna Fenty was a little girl in Barbados transfixed by her mother’s lipstick. The first time she experienced makeup for herself, she never looked back. Makeup became her weapon of choice for self-expression—a way to radiate her ever-changing mood—and it powered a fearless take on beauty that helped her become the boundary-breaking icon she is today.
Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.
Fenty Beauty products are designed to feel lightweight, even as they deliver buildable coverage that effortlessly layers, to ultimately “make skin look like skin.” Most importantly, Rihanna creates makeup to inspire: “Makeup is there for you to have fun with,” she says. “It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
Light up for the Holo’daze in Fenty Glow! Our cult-favorite, universal rose nude shade sets it off in Gloss Bomb, and for the first time, set exclusives Cheeks Out cream blush and Diamond Bomb highlighter.
Diamond Bomb highlighter takes glitter to a whole new extreme in a shimmering 3D formula that’ll leave your face and body crystal-coated in our universal rose nude shade.
Light-as-air, non-greasy Cheeks Out cream blush in our universal rose nude shade instantly melts into skin for an effortless wash of color, giving life to all skin tones with a no-fuss, natural-looking flush.
Complete the look with bestselling Gloss Bomb in our iconic universal rose nude shade, the ultimate gotta-have-it lip gloss with explosive shine that’s brilliantly non-sticky.
Get glam for the Holo’daze in a snap: This season’s limited-edition Snap Shadow palette features six brand-new matte and shimmer shades, paired with the ultimate do-it-all Full Frontal mascara that instantly volumizes, lifts, lengthens, and curls, in a portable mini size.
Achieve limitless holiday looks with six brand-new Snap Shadow shades that flatter all eyes and skin tones: Violet Vibez (purple duochrome), Royal Dazzle (gold glitter), Blood Moon (red metallic), Concrete Lavender (gray-pink matte), Honey Splash (peach matte), and Brownie Babe (mauve-brown matte).
The Holo’daze palette snaps together with any other Snap Shadow!
Full Frontal mascara delivers Rihanna’s full lash look—exposing every little lash with eye-opening definition.
Full Frontal’s lightweight, ultra-black formula is specifically paired with an exclusive flat-to-fat brush: The FAT side holds max product to quickly load and lift lashes; the FLAT side defines and curls. Load up and reveal every little lash you never knew you had.
The longwear, water-resistant mascara life-tested by Rihanna will stand up to smudging, sweat and tears, keeping up while you turn up this holiday season.
Happy Holo’daze! Deck out your lips in explosive shine with the bestselling, ultimate gotta-have-it lip gloss, now in four brand-new, ultra-wearable shades that flatter all skin tones.
Snatch up this limited-edition collection of 4 mini Gloss Bomb shades: CAKE SHAKE (shimmering bronze), BABY BRUT (shimmering gold), TAFFY TEA$E (shimmering coral), and RUBY MILK (shimmering deep plum).
Lips look instantly fuller - It’s both super shiny and non-sticky
Enriched with shea butter to help condition lips
Addictive peach-vanilla scent
The XXL wand gives lips more to love in every swipe
Fire up your holiday spirit! Turn heads in these two mini limited-edition Stunna Lip Paint shades—“Unmatched” (deep cool red), and “Underrated” (deep berry)—that look incredible all on skin tones, all night long.
Stun and stunt in the liquid lipstick that can keep up, in these two head-turning, high-impact shades that look incredible on every skin tone.
Stunna Lip Paint has no immediate feathering, staying kissably smooth for hours on end.
The long-lasting matte pigment is so weightless, you might even forget you’re wearing it!
Lip-defining precision wand makes it easier than ever to define and fill your pout in one stroke.
Makeup wipes? Cancelled. This 2-in-1 makeup remover-cleanser gives you the delicious deep clean you deserve: Its creamy lather removes dirt, oil, and longwear makeup without stripping or drying.
Not washing your face? We’ve got a problem. Take it from Rihanna, the most important step for good skin is to remove your makeup before you sleep. This cleanser makes it self-care, not a chore.
Removing it all is a breeze—we’re talking longwear makeup, plus oil, dirt, and pollution
The feel-good formula transforms from a cream to a decadent lather and won’t strip skin or dry you out
Purifies pores and helps fights shine long after you’ve rinsed it off
Made with antioxidant-packed Barbados cherry and coconut-inspired cleansers to treat skin right
Smells like cherries and coconut
A 2-in-1 toner-serum combo that targets pores, improves the look of dark spots, brightens, smooths, and fights shine—all without stripping skin.
What do you get when you combine the benefits of toner and serum in one? This universal game-changer snatches pores and dark spots, and has a unique thick texture we bet you haven’t felt before—it’s Rihanna’s fave step in her routine for a reason.
Toners help your pores look tighter and control oil, serums deliver powerful ingredients that target skin concerns like dark spots: This toner-serum combo does both.
Get better, brighter skin, and then some: Pores look smaller, skin looks clearer
Dark spots are less visible and your skin tone and texture evens out over time
Instantly reduces oil and keeps you from looking shiny all day
Its unique thick texture absorbs instantly; just pour it into your hand to apply. No cotton pads needed = less waste.
It’s got all the perks of a serum, too: Nourishing hydration leaves skin smooth, plump, and replenished—never stripped, dry, or tight
Smells like a sweet blend of cherry and sun-kissed fig
Bounce back after one night. Wake up to juicy skin: nourished, renewed, glowing. This rich gel-cream moisturizer instantly hydrates, reducing the look of fine lines and wrinkles. In just one week, pores and dark spots look better, too. Keep using it, and we swear your skin has never looked so juicy-smooth.
When it’s time to sleep—whenever that is—reset your skin with this luxe gel-cream moisturizer that Rihanna created specifically for her bedtime routine.
The rich yet lightweight gel-cream infuses skin with a surge of instant—and 8-hour—hydration
Our most moisturizing cream gets a boost from essential hyaluronic acid, and globally sourced Kalahari melon oil and Baobab support deep hydration, helping to lock in moisture for plumper-looking skin
Fine lines & wrinkles instantly look better—and over time they improve, too
Pores and dark spots look visibly improved in just one week
Over time, skin looks brighter and more even-toned
See more elasticity (aka more snap to your skin) in one week
The jar is refillable, and with its handy applicator (it’s in the cap), you can get your cream while keeping your nails out of the goop—we like to say it’s long-nail friendly
Clean, fresh scent inspired by lush tropical fruits and flowers
This 2-in-1 moisturizer and sunscreen is lightweight, oil free, and truly invisible on all skin tones. It claps back at dehydration, discoloration, dark spots. Makeup-friendly, too: No pilling and zero flashback. Refillable.
The #1 most important thing for healthy-looking, glowy skin? Hydration + sun protection—Every. Damn. Day. This is the one product Rihanna can’t live without.
Light-as-air, all-day hydration meets universal SPF 30 protection
Pink-tinted cream applies invisibly on all skin tones—we’re talking zero chalkiness
Plays well with makeup: It absorbs instantly to smooth and soften skin without looking or feeling greasy. Plus, it won’t pill or ball up! No flashback, either.
Boosts and brightens skin, too, making pores, fine lines & wrinkles less visible (instantly + over time)
Reduces the look of dark spots, too
The plush texture and fresh desert melon scent will make you want to apply every day
Sleek, refillable packaging
Fall in love with Fenty Beauty holiday sets and new skincare line! Fenty Beauty is such an amazing beauty brand so I was super excited when I saw their holiday sets launch. I was even more excited when I learned about their new skincare line. I had the pleasure of checking out the products above and I'm super excited to tell you guys about them.
Fenty Beauty's FENTY GLOW TRIO FACE, LIP & BODY SET is a stunning set! It comes with Fenty's universal rose nude Gloss Bomb and Cheeks Out cream blush and Diamond Bomb highlighter. It's the perfect set for gifting or getting glam this holiday season!
FULL SNAP EYESHADOW + MINI MASCARA SET from Fenty Beauty is a great set to make those eyes stand out from the crowd. It comes with a limited-edition Snap Shadow palette featuring six brand-new matte and shimmer shades, as well as a Full Frontal mascara. It's a terrific set for beautiful eyes!
Fenty Beauty's GLOSSY POSSE: HOLO'DAZE EDITION MINI GLOSS BOMB COLLECTION is a dream come true for those that love lip gloss! It comes with 4 lip glosses, in four brand-new, ultra-wearable shades that flatter all skin tones. This lip gloss smells amazing and will take your lips to a whole new level!
Fenty Beauty's TWO LIL STUNNAS MINI LONGWEAR FLUID LIP COLOR DUO is sure to give the perfect pop of color this holiday season and beyond! It comes with two mini limited-edition Stunna Lip Paint shades—“Unmatched” (deep cool red), and “Underrated” (deep berry) that flatter all skin tones. A wonderful gift for others or for yourself this holiday season!
TOTAL CLEANS'R REMOVE-IT-ALL CLEANSER from Fenty Beauty is an absolutely amazing cleanser! It's a 2-in-1 makeup remover/cleanser that gives you the deep cleaning you desire. It goes on creamy and removes every trace of dirt, excess oil and makeup all without stripping your skin. A terrific cleanser for all skin types!
FAT WATER PORE-REFINING TONER SERUM from Fenty Beauty is a phenomenal toner! It's a 2-in-1 toner-serum combo that targets pores, improves the look of dark spots, brightens, smooths, and fights shine in an instant. I also love that it doesn't strip my skin and leaves behind a clean glow to love!
Fenty Beauty's INSTANT RESET OVERNIGHT RECOVERY GEL-CREAM is my new BFF! It's a rich gel-cream moisturizer that instantly hydrates, reducing the look of fine lines and wrinkles. It instantly soothes my skin, absorbs quickly and leaves my skin looking absolutely fab. A must have for dry skin!
HYDRA VIZOR INVISIBLE MOISTURIZER BROAD SPECTRUM SPF 30 SUNSCREEN from Fenty Beauty is my new favorite daytime moisturizer! It's a 2-in-1 moisturizer and sunscreen that hydrates and protects skin while boosting radiance. It's lightweight, oil free, and truly invisible on all skin tones. It's the perfect way to get healthy skin and keep it healthy!
Fenty Beauty holiday sets and new skincare line are definitely worth falling in love with!
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