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Innovative Technology is IT. Developed with leading plastic surgeons, IT Beauty® creates clinically proven, innovative problem-solving makeup and skin care products that harness cutting edge, anti-aging technologies and high performance, skin-loving ingredients to provide you with serious beauty solutions that help you look and feel your most beautiful!
IT Beauty® believes great makeup can give you great skin, and they create innovative cutting-edge products that get you compliments on your skin, not your makeup! Their mission is to empower you through confidence in your skin, your makeup and your own beauty.
IT’S YOUR NATURAL GLOW—INSTANTLY!
Surface Cell Renewal Rosy Tone Vitality Moisturizer
Confidence in a Cream Rosy Tone Moisturizer is your quick-absorbing moisturizer that’s enhanced with rosy tone pigments to revitalize skin with the look of instant vitality, which diminishes with age. Perfect for all skin types and an ideal moisturizer for aging skin, this rejuvenating cream gently exfoliates and stimulates surface cell renewal to make your skin look younger.
Infused with iris root, peony extract, aloe leaf juice, squalane, chickpea extract, lipohydroxy acid and other skin-loving ingredients, this intensely hydrating moisturizer transforms dull skin with each application by boosting its natural surface cell turnover, smoothing uneven skin texture and helping to revive your complexion for a lifted, less tired look. You’ll see powerful results instantly and more dramatic results over time!
IT’S 3 DAYS OF HYDRATION IN ONE STEP!
Hydra-Plumping Skin-Transforming Weightless Moisturizer
Confidence in a Gel Lotion Moisturizer is your oil-free, quick-break gel moisturizer that delivers 72 hours of hydration for a supple, healthy-looking appearance. The quick-break innovation breaks into a water-light liquid upon application for easy absorption and a weightless feel. Allergy tested, clinically tested and perfect for all skin types, this lightweight gel moisturizer is infused with ceramides, glycerin and cactus flower extract to help smooth the appearance of fine lines and leave your skin looking radiant and primed for makeup application. You’ll experience powerful results instantly and more dramatic results over time!
IT’S SHAPEWEAR FOR YOUR NECK!
Transforming, Rejuvenating and Firming Super Cream for Neck, Décolleté and Chest
Confidence in a Neck Cream is your groundbreaking moisturizer that transforms the appearance of your neck, décolleté and chest! Perfect for all skin types, this quick-absorbing super cream is clinically tested to reduce the look of horizontal neck lines and improve firmness, smoothness and elasticity.
Featuring fucoidan seaweed extract, shea butter and a Tri-Structural Complex composed of elastin, collagen and hyaluronic acid, this firming moisturizer instantly revitalizes the look of skin for a supple, smoother appearance and provides a tightening effect with continued use. It's truly your must-have moisturizer for younger-looking skin!
IT STOPS TIME AND TRANSFORMS YOUR SKIN’S FUTURE!
Super Smart Skin-Perfecting Beauty Fluid + SPF 50+ UVA/UVB Broad Spectrum Physical Sunscreen
Developed with leading plastic surgeons, this innovative formula is your complexion perfection and sun protection in just one step! The proprietary Anti-Aging Armour Rejuvenating Concentrate™ instantly gives your skin a boost of clinically tested hydration, while SPF 50+ broad-spectrum physical sunscreen protects against UVA and UVB rays, helping to prevent collagen damage and hyperpigmentation.
Formulated with revolutionary Skin-Perfecting Technology and anti-aging ingredients including peptides, niacin, hydrolyzed collagen, hyaluronic acid and antioxidants, this Color-Infused Skincare™ optically blurs away discolorations and imperfections for your most flawless-looking results! Ideal for every skin type, the Universal Translucent shade has a subtle hint of color that evens the appearance of all skin tones.
IT’S YOUR ONLY STEP!
Color Correcting Illuminating Full Coverage Cream + Anti-Aging Hydrating Serum + SPF 50+ UVA/UVB Broad Spectrum Physical Sunscreen
Developed with plastic surgeons, Your Skin But Better CC+ Cream Illumination with SPF 50+ is your #1 best-selling*, full-coverage color correcting cream that delivers 7 products in one, now with micronized light-reflecting pigments to give you glowing skin without glitter or shimmer! Your illuminating full-coverage foundation provides clinically tested hydration while diffusing the appearance of skin imperfections for flawless-looking coverage that won’t crease or crack.
Infused with hydrolyzed collagen, peptides, niacin, hyaluronic acid, antioxidants and vitamins, this multitasking beauty miracle diffuses the look of wrinkles, minimizes the appearance of pores and gives you a radiant, supple, flawless-looking complexion. It’s truly your must-have for radiant complexion perfection!
IT’S YOUR #1 BESTSELLER*—NOW MATTE!
Poreless Finish Full Coverage Cream + Anti-Aging Hydrating Serum + SPF 40 UVA/UVB Broad Spectrum Physical Sunscreen
Developed with plastic surgeons, Your Skin But Better CC+ Cream Oil-Free Matte with SPF 40 delivers color-correcting full coverage, anti-aging skincare and SPF 40 broad-spectrum physical sunscreen—all with a poreless, natural-looking matte finish that lasts! This multitasking, complexion-perfecting breakthrough instantly camouflages skin imperfections including dark spots without creasing or cracking and is clinically tested to reduce shine and control oil for up to 12 hours. It's also infused with charcoal to detoxify, colloidal clay to absorb oil and tea tree extract to combat blemishes—plus, an advanced anti-aging serum made of hydrolyzed collagen, peptides, niacin, hyaluronic acid, vitamins and antioxidants. You'll see powerful results instantly and more dramatic results over time!
IT'S YOUR #1 BEST-SELLING,* AWARD-WINNING BEAUTY MIRACLE!
Color Correcting Full Coverage Cream + Anti-Aging Hydrating Serum + SPF 50+ UVA/UVB Broad Spectrum Physical Sunscreen
Developed with plastic surgeons, Your Skin But Better CC+ Cream with SPF 50+ is your #1 best-selling,* award-winning color correcting cream that delivers 7 products in one, including your full-coverage foundation, hydrating anti-aging serum and SPF 50+ physical sunscreen. Your multitasking beauty miracle provides clinically tested hydration while diffusing the appearance of skin imperfections for flawless-looking coverage that won’t crease or crack.
Infused with hydrolyzed collagen, peptides, niacin, hyaluronic acid, antioxidants and vitamins, this skin-loving full-coverage foundation diffuses the look of wrinkles, minimizes the appearance of pores and gives you a luminous, supple, flawless-looking complexion. It’s truly your must-have for instant complexion perfection!
Matte Bronzer & Radiance Highlighter Contouring Duo
Say hello to your most beautiful cheekbones and more with this perfectly portable contour palette featuring your favorite powder formulas for bringing the look of light and warmth to your skin. While your Radiance Highlighter adds the look of luminosity to your skin wherever you apply it without glitter or shimmer, your Matte Bronzer is truly a kiss of natural-looking warmth. Talc-free and infused with anti-aging silk, hyaluronic acid and hydrolyzed collagen, both powders deliver a flawless, skin-smoothing finish. For your most effortless application, pair this contour palette with your Heavenly Luxe Hello Cheekbones Contour Brush #19, which does the work for you to apply your highlighter and bronzer exactly where you want it in one sweep!
IT’S YOUR BRUSH THERAPY!
Ultra-luxe, 2-in-1 contour brush
Contouring is easier than ever with this truly revolutionary two-sided brush that does the work for you to apply your highlighter and bronzer exactly where you want it—in one sweep! Perfect for your Hello Cheekbones Contour Palette and your favorite powder highlighters and bronzers, the custom-cut brush ends and shortened, ergonomic handle literally give you the power to control your level of contour. While the angled “Highlight” side of the brush reaches every curve of your face to deliver a flawless, soft-focus effect, the rounded “Contour” side evenly and smoothly applies your bronzer for an airbrushed-looking finish.
Featuring ultra-plush, award-winning Heavenly Luxe cruelty-free hairs that won’t shed, this multitasking makeup brush is perfect for all skin types—and your must-have for achieving beautiful, naturally defined cheekbones and more!
IT WILL MAKE YOU BLUSH!
Poreless Finish Airbrush Brightening Blush
Discover all the benefits of your best-selling, award-winning Bye Bye Pores™ finishing powder—in a blush! Developed with plastic surgeons, Bye Bye Pores Blush™ is infused with optical-blurring pigments and delivers sheer, buildable color that instantly diffuses the look of pores and imperfections. Talc-free and perfect for all skin types, it’s also infused with anti-aging, skin-loving ingredients including silk, hydrolyzed collagen, antioxidants and peptides, and delivers a youthful pop of color that awakens your entire complexion!
IT TRANSFORMS YOUR LIPS!
Hydrating Color Awakening Lip Treatment Serum
Experience the benefits of your best-selling Je Ne Sais Quoi Lip Treatment balm—now in a lightweight lip-softening serum! Developed with plastic surgeons, Je Ne Sais Quoi Hydrating Color Awakening Lip Treatment Serum starts its life as your hydrating lip treatment and is infused with pure color pigments that flush to your perfect pink. Infused with essential butters and oils, plus hyaluronic filling spheres and antioxidants, it's perfect to wear on bare lips or under your favorite lip color to lock in moisture for your most beautiful smile!
Perfect your beauty routine this spring with IT Cosmetics! IT Cosmetics is definitely one of my all time favorite beauty brands and for good reason. Their products not only help me to look beautiful in the moment but also contain ingredients to help my skin to be healthy and happy long term. IT Cosmetics has everything you need to get beautiful this spring and beyond!
IT Cosmetics' Confidence in a Cream Rosy Tone Moisturizer is amazing! I absolutely love what this moisturizer does for my skin. It absorbs quickly and leaves my skin with a radiant glow that I absolutely love. The rosy tone pigments give your skin just the boost of radiance it needs while the rejuvenating cream gently exfoliates and stimulates surface cell renewal to make your skin look better than ever. This is such an incredible moisturizer and definitely a must have in my skincare routine!
Confidence in a Gel Lotion Moisturizer from IT Cosmetics is awesome! It's an oil-free gel moisturizer that delivers 72 hours of hydration for a supple, healthy-looking appearance. It absorbs quickly and feels completely weightless on your skin. It works great as a primer before makeup and gives you a wonderfully smooth appearance that you will love. And, because it's oil-free, it's great for those that tend to breakout.
Confidence in a Neck Cream Moisturizer from IT Cosmetics is a must have in any beauty routine! The neck area can often be a neglected area in one's beauty routine but often it's one of the first places to show signs of aging. This Neck Cream Moisturizer transforms the appearance of your neck, décolleté and chest. It absorbs quickly to helps soften fine lines while improving firmness, smoothness and elasticity. It's the perfect way to keep your neck, décolleté and chest looking its best!
IT Cosmetics' Anti-Aging Armour™ is a must have! It instantly gives your skin a boost of hydration, while the SPF 50+ broad-spectrum physical sunscreen protects against UVA and UVB rays, helping to prevent collagen damage and hyperpigmentation. It blurs away discolorations and imperfections with its Universal Translucent shade that has a subtle hint of color that evens the appearance of all skin tones. It's the perfect way to hydrate and protect your skin!
IT Cosmetics' Your Skin But Better CC+ Cream Illumination with SPF 50+ is amazing! Your Skin But Better CC+ Cream Illumination with SPF 50+ is a full-coverage color correcting cream that delivers 7 products in one. It even contains micronized light-reflecting pigments to give you naturally looking glowing skin. It provides all the hydration your skin needs while diffusing the appearance of skin imperfections for a flawless finish that you will love!
Your Skin But Better CC+ Cream Oil-Free Matte with SPF 40 from IT Cosmetics is a must have! I absolutely love the matte finish it gives my skin and that it contains a SPF 40 UVA/UVB broad spectrum physical sunscreen. It delivers color-correcting full coverage, anti-aging skincare and SPF 40 broad-spectrum physical sunscreen, all with a poreless, natural-looking matte finish that lasts and lasts. It's also infused with charcoal to detoxify, colloidal clay to absorb oil and tea tree extract to combat blemishes. And, is if all that wasn't enough it even contains an advanced anti-aging serum made of hydrolyzed collagen, peptides, niacin, hyaluronic acid, vitamins and antioxidants. It's the perfect CC cream!
IT Cosmetics' Your Skin But Better CC+ Cream with SPF 50+ is an amazing color correcting cream that delivers 7 products in one. It's a full full-coverage foundation that also includes a hydrating anti-aging serum and SPF 50+ physical sunscreen. It works wonders to diffuse the appearance of skin imperfections for flawless finish. It's the perfect way to perfect your look!
IT Cosmetics' Hello Cheekbones Contour Palette is my new BFF! It contains an amazing Matte Bronzer and Radiance Highlighter to help you contour and highlight like a pro. This palette allows you to bring the look of light and warmth to your skin in an instant. I absolutely love that the Radiance Highlighter adds the look of luminosity to your skin without the glitter or shimmer. The Matte Bronzer give you just the right touch of warmth for a natural looking glow, you will love!
Heavenly Luxe Hello Cheekbones Contour Brush #19 from IT Cosmetics is the perfect way to contour like a pro! This brush feels incredibly soft and gives you the perfect airbrushed finish. It's a two-sided brush that applies your highlighter and bronzer exactly where you want it, in just one sweep. It pairs perfectly with your Hello Cheekbones Contour Palette and your favorite powder highlighters and bronzers.
Bye Bye Pores Blush™ from IT Cosmetics is a gorgeous blush! It's infused with optical-blurring pigments and delivers sheer, buildable color that instantly diffuses the look of pores and imperfections. I also love that it's infused with anti-aging, skin-loving ingredients including silk, hydrolyzed collagen, antioxidants and peptides to give you a youthful pop of color!
IT Cosmetics' Je Ne Sais Quoi Lip Serum is just what my dry lips have been craving! This incredible lightweight lip-softening serum is infused with pure color pigments that flush to your perfect pink while hydrating lips. It's infused with essential butters and oils, plus hyaluronic filling spheres and antioxidants to help lock in moisture. It's the perfect way to get the soft, kissable lips you've always desired!
IT Cosmetics has everything you need to perfect your beauty routine this spring and beyond!
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