Disclosure: I received one or more of the products or services mentioned below for free in the hope that I would mention it on my blog. The opinions I have expressed are my own. This post may also contain affiliate links.
Our story opens in the mid-‘90s, when pink, red and beige enslaved the prestige beauty market. Flying in the face of this monopoly, Urban Decay unleashed a line of lipsticks and nail enamels inspired by seedier facets of the urban landscape. The vibe since day one? Beauty with an edge™.
While we’ve grown like crazy since then, we haven’t stopped experimenting. We now offer an endless array of high-performance cosmetics, from velvety-soft shadows (including some of the industry’s bestselling palettes) and creamy, badass lipsticks to weightless complexion products and high-tech setting sprays to make your makeup last all day.
Waterproof, Smudge-Proof Brow Putty
A buildable, waterproof putty duo for multi-dimensional brows that won’t budge.
We created Double Down Brow, our buildable, high-tech putty-to-powder formula, for smudge-proof brows that last up to 16 hours (even through your gym sesh!). Add depth and dimension to your arches—the intensity level is up to you. Shape brows with the putty, then seal in long-lasting, customized color with the powder. The mini double-ended brush is your new BFF–an angled brush on one end and a mini spoolie for blending on the other.
Ink Stain + Waterproof Pencil
A double-ended ink stain and waterproof pencil that gives you microblade definition and precision without the commitment.
Get microblade precision without the commitment—Brow Blade gives you defined, flawless arches that are the definition of brow goals. This double-ended tool is revolutionary; start with the waterproof pencil to shape, shade, and fill in sparse areas, then use the microblade ink stain to create hair-like strokes and add dimension. It’s the ultimate temporary solution for pro-level faux brows. You're welcome.
Apply to clean skin (without foundation or primer on the area) and start with the pencil, which prevents the ink formula from shifting colors. We suggest applying Brow Finish or All Nighter Setting Spray immediately after Brow Blade application.
Brow Primer + Color
A double-ended tool that volumizes and sets brows in two easy steps: A primer fluffs and holds, while a tinted cream fills and shapes.
Size matters—give your arches a hit of high volume with Brow Endowed. Perfect for less-than-full brows in need of a little fluffing, this double-ended tool lets you tame, tint, and tease in two steps. Use the soft-hold primer to amp up volume, then gently brush on the tinted brow cream to intensify. Our long-lasting formula resists sweat and smudging for up to 24 hours, so you can get from the conference call to last call without worries.
Waterproof Brow Gel
A lightweight, waterproof brow gel that holds your look in place. It’s like brow magic—set it and forget it.
Hold up! Tame those unruly brows and set every hair in place with Brow Finish. This lightweight, waterproof brow gel glides on with a double-sided brush, so you’re set for up to 16 hours. Think of it as All Nighter Setting Spray for your arches. Choose from two shades: Ozone goes on clear for everyday brows, while Midnight Cowboy adds shimmer for more drama.
Eyeshadow Palette
Born To Run Eyeshadow Palette offers endless escapes in a travel-ready package. With 21 shades & a full-size mirror, it lets you choose your own adventure. If you find yourself packing multiple kits for one look, our Born To Run Eyeshadow Palette is your globe-trotting go-to.
When it’s time to grab your carry-on and dash off to the next big adventure, you’ll want to pack light. Enter Born To Run, an all-in-one eyeshadow palette that has everything you need to create neutral looks, add in pops of color and play with brights, no matter where you’re going. With 21 of-the-moment shades—from jewel tones and modern neutrals to more colorful shadows—you’ve got every possible eye look covered in one sleek kit. Made from our mind-blowing formula that gives each shade its velvety texture, rich color and blendability, Born To Run’s Eyeshadow shades hold tightly onto pigment that stays put.
Got a conference in Dallas where you need to look like a boss? Create subtle definition with creamy, light neutrals like Breakaway and Weekender en route (using the palette’s full-size mirror, of course). Or, blend Baja, a burnt orange matte, into the lids and smudge Accelerate, a reddish copper metallic, into the crease for a sunset-hued smoky eye that mirrors the view on your road trip through the Mojave Desert. If you’re dancing until daybreak in Prague, put a twist on the traditional cat-eye look and smudge Guilt Trip, a smoky purple shimmer, into the lash line to create an imperfect wing.
Can’t decide which awe-inspiring shade to swipe on next? No matter which shades you try, we designed them all to be universally flattering for any skin tone and any lifestyle. Whether you’re a total road warrior, a weekend escapist or a staycationer—this one palette has everything you need when you’re Born To Run.
Shop All Nighter Waterproof Setting Powder to make any foundation totally waterproof for a mattified complexion that lasts all day, no matter what. This high-tech formula blurs pores and imperfections and blocks shine, without dulling your inner glow. Your luminosity shows through while the powder keeps moisture out. We like to think of this look as “modern matte.”
No one should have to sacrifice a good look for fear of makeup meltdown. Cry, sweat, get wet—your makeup will stay waterproof and flawless for up to 11 hours. Your makeup will last through anything (so no need to worry about it—just live your life!). Simply buff the powder over your foundation for long-lasting, locked-in coverage. Then, finish the rest of your color routine—applying your blush and highlighter. Add extra staying power to your setting powder by spritzing on All Nighter Long Lasting Makeup Setting Spray.
This feather-light formula is completely translucent, so it works on a wide range of skin tones and with any foundation. All Nighter Waterproof Setting Powder smoothes the appearance of skin, adds luminosity and extends the life of foundation, so there’s no need to reapply (even in hot climates!).
Long-Lasting Makeup Setting Spray
By popular demand, we put our bestselling, cult-classic All Nighter Makeup Setting Spray in a new XL size offering 50% more product! Mist it on to stop makeup meltdown: All Nighter keeps makeup looking gorgeously just-applied for up to 16 hours—without fading or settling into fine lines.
Made to go all the way, this weightless formula works for all skin types and keeps makeup from smudging or melting down with proprietary Temperature Control Technology. That’s right: All Nighter lowers the temp of your makeup to keep every detail in place, prevent fading and keep your face FRESH.
Never sticky or tight, All Nighter delivers a microfine mist that goes on so light, you won’t even know it’s there. The result? Smoother-looking skin and vibrant makeup that lasts all day (or all night).
Perfect your look with Urban Decay! Urban Decay has definitely become one of my favorite makeup brands over the years. I absolutely love how well their products work and that they're always coming out with new products to love. I had the pleasure of trying the products above and I'm super excited to share about them with you!
Urban Decay's DOUBLE DOWN BROW is just what my brows needed! It's a waterproof, smudge-proof brow putty that gives you gorgeous brows in an instant. I absolutely love this high-tech putty-to-powder formula that lasts up to 16 hours. It's buildable, allowing you to easily add depth and dimension to your arches, and an intensity level customized by you. The mini double-ended brush is the only tool you need. One side is an angled brush and the other is a mini spoolie for blending.
BROW BLADE from Urban Decay is amazing! It's a double-ended ink stain and waterproof pencil that gives you microblade definition and precision that you will love. It gives you defined, flawless arches in an instant. Simply start with the waterproof pencil to shape, shade, and fill in sparse areas, then use the microblade ink stain to create hair-like strokes and add dimension. It's the perfect way to get professional looking brows!
BROW ENDOWED from Urban Decay is a double-ended tool that volumizes and sets brows in two easy steps. A primer fluffs and holds, while a tinted cream fills and shapes to give you gorgeous full and defined brows. It's extremely easy to use and gives you amazing looking brows in an instant!
Urban Decay's BROW FINISH is another amazing brow product to help you perfect those brows.
It's a lightweight, waterproof brow gel that holds your look in place, all day long. It's the perfect way to tame those unruly brows and set every hair in place for up to 16 hours. It's lightweight, easy to use and gives you the perfect looking brows that stay put so you can do your thing!
Urban Decay's BORN TO RUN Eyeshadow Palette is oh so beautiful! It comes with 21 gorgeous shades and a full-size mirror to help you get ready while on the run. This palette allows you to create neutral looks, add in pops of color and play with brights. Each shade has a velvety texture, rich color and blendability that you will adore. It's the perfect palette to help you customize your look for any occasion!
ALL NIGHTER WATERPROOF SETTING POWDER from Urban Decay is the most amazing setting powder! It makes any foundation totally waterproof for a mattified complexion that lasts all day. It's a high-tech formula that blurs pores and imperfections and even blocks shine. I absolutely love that it does all this while not dulling your glow. It keeps your makeup looking flawless for up to 11 hours. It's totally amazing!
Urban Decay's JUMBO XL ALL NIGHTER SETTING SPRAY is the perfect way to stop the makeup meltdown! It keeps makeup looking gorgeously just-applied for up to 16 hours without fading or settling into fine lines. It's totally weightless and perfect for all skin types. It's the perfect way to keep your makeup looking fresh and diminish the need for touch ups!
Urban Decay has everything you need to perfect your look!
Urban Decay has everything you need to perfect your look!
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