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Before she was BadGalRiRi: music, fashion and beauty icon, Robyn Rihanna Fenty was a little girl in Barbados transfixed by her mother’s lipstick. The first time she experienced makeup for herself, she never looked back. Makeup became her weapon of choice for self-expression—a way to radiate her ever-changing mood—and it powered a fearless take on beauty that helped her become the boundary-breaking icon she is today.
Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.
Fenty Beauty products are designed to feel lightweight, even as they deliver buildable coverage that effortlessly layers, to ultimately “make skin look like skin.” Most importantly, Rihanna creates makeup to inspire: “Makeup is there for you to have fun with,” she says. “It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
A lightweight hydrating makeup primer for normal to dry skin that instantly nourishes, with a silky-smooth formula that keeps skin comfortable all day while improving and extending foundation wear.
No more dry spells: Meet the lightweight yet moisture-rich face primer that instantly hydrates skin without weighing it down—and keeps it hydrated and comfortable all day while making your foundation last even longer. With the help of Grape Seed Oil and Sodium Hyaluronate—known for their hydrating powers—this fast-absorbing formula feels incredibly silky-smooth and melts into skin without a trace, delivering a soft silk finish that normal to dry skin types will love.
Paired with any Fenty Beauty foundation, Pro Filt’r Hydrating Primer also works instantly to soften skin, smooth away dry patches, and create a filter-like blurring effect. The result? A fresh, flawless canvas that lets makeup glide on smoothly and evenly while helping it last all day without caking or settling.
A next-level mattifying primer for combination to oily skin that works instantly to deliver maximum all-day shine control while improving and extending foundation wear.
Give combination to oily skin the matti’tude adjustment it’s always needed. With the same lightweight, cushiony texture that fans of the original Fenty Beauty primer know and love, Pro Filt’r Mattifying Primer takes anti-shine to the next level, giving skin the ultimate fresh, clean slate for your Fenty Face.
Instantly mattify skin, fight shine all day, and smooth the look of pores without feeling tight or dry. Paired with any Pro Filt’r foundation, this oil-free face primer helps makeup blend better, last longer, and stay looking and feeling fresh all day without caking.
Made with a unique blend of Blue Agave Extract and blurring powders—known for mattifying with a filter-like effect—this universal primer melts into all skin tones, leaving behind nothing but an instant soft-focus canvas that keeps your skin in the game all day. A little goes a long way—apply where you need it (think T-zone, around the nose, and chin).
Vivid Liquid Eyeliner Trio
Limited-edition liquid eyeliner trios that deliver a hyper-vivid pop of color with supersmooth precision and glide.
When in doubt, wing it out in electrifying color. These Vivid Liquid Eyeliner Trios deliver bright pastel hues that make it easier than ever to amp up your daily cat eye in one vivid stroke of its extra-fine precision brush.
Weightless, longwear cream-powder hybrid highlighters that range from subtle dayglow to insanely supercharged in solos and expertly paired duos.
Light up where you want, when you want. Killawatt Freestyle Highlighter was born to reflect your every mood with its lineup of luminizing solos and duos. With a dose of skin-glorifying color, this Fenty Beauty highlighter ranges from subtle dayglow to insanely supercharged with shades that were designed for all skin tones.
Unlike your everyday highlighter, Killawatt keeps skin lit beyond sundown with its weightless longwear formula — a cream-powder hybrid that instantly melts into skin and blends with almost zero effort. Another win: It’s loaded with superfine shimmer for an ultra-smooth, creamy texture.
For killer radiance, this Fenty Beauty Highlighter is your go-to for highlighting your face, eyes, collarbone ... literally anywhere you crave a touch of light.
Weightless, longwear cream-powder hybrid highlighter duos with a hyper-metallic finish, born in a colorful range of rule-defying shades designed to make all skin tones pop.
Just when you thought Killawatt couldn't get any better. Killawatt Foil Freestyle Highlighter Duo enters the highlight game with the same creamy texture of the original in a new, mega-reflective, foil-like finish. With intense metallic edge, these buildable, color-rich luminizers come in rule-defying shades that look equally killer on all skin tones. When it comes to choosing a shade, there's no wrong answer.
Take a cue from Rihanna's personal highlighting technique and rev up your glow with vibrant pops of chrome color. Rihanna's no-limit approach to highlighting is all about layering Killawatt Foil to create colorful dimension from cheeks to eyes to temples - blurring the line where your highlight begins and eyeshadow ends.
Like the bestselling Killawatt you know and love, Killawatt Foil keeps skin lit beyond sundown with its weightless longwear formula - a cream-powder hybrid that instantly melts into skin and blends with almost zero effort. Another win: it's loaded with extra fine, ultra-smooth shimmer to make all your hyper-metallic gleams come true.
A longwear, transfer-resistant bronzing powder in 8 groundbreaking shades, each carefully curated to bring all skin tones to life with an instant sun-soaked glow.
Bask in that post-vacay bronze year-round with Sun Stalk’r Instant Warmth Bronzer. Rihanna dreamt of an easy-to-use powder bronzer that truly works for everyone, so she created Sun Stalk’r in 8 versatile shades that bring out the warmth in all skin tones, from the fairest to the deepest!
A magnetized makeup stick in a longwear, light-as-air shimmer formula to highlight, blush, and enhance in 15 colorful shades that let you play.
Meet the magnetized longwear makeup sticks that come together in two light-as-air finishes and a shade lineup to satisfy your every need: MATTE Skinsticks conceal, correct, and contour. SHIMMER Skinsticks highlight, blush, and enhance—so you can mix and match, magnetize and multiply.
Match Stix SHIMMER Skinstick lets you highlight, blush, and enhance with its sick rainbow lineup: 15 universal colors that catch light in ways you never dreamed of.
From low-key tangerine sheen to all-out violet iridescence, this longwear cream-to-powder highlighter stick is weightless, blendable, and LIVES to be layered.
From low-key tangerine sheen to all-out violet iridescence, the longwear cream-to-powder formula is weightless, blendable, and LIVES to be layered. And with a magnetic physical attraction, Match Stix SHIMMER Skinsticks click to each other, to their MATTE Skinstick alter egos, and to their ultimate blending partner, the Portable Highlighter Brush 140. So mix, match, click ‘em together and you’re set.
A tapered bronzer brush with a custom paw shape designed to contour the face with effortless precision.
Calling all contour lovers: Meet the perfect brush to get the ultimate sculpted definition. The Sculpting Bronzer Brush 195 features a custom paw shape designed to pick up and lay down Sun Stalk’r Instant Warmth Bronzer just where you need it for the most effortless contour.
Silky-soft synthetic bristles are tapered to a point for controlled powder placement, fitting perfectly in the hollows of your cheeks, and along the jawline and temples. And because it’s slightly flat on both sides, you get more surface area to work with, giving you total control of your contour.
An expertly chiseled highlight brush that "hugs" cheeks for an effortless glow.
The Cheek-Hugging Highlight Brush 120 embraces curves like no other. This game-changing Fenty Beauty highlight brush features expertly chiseled curves on both sides that “hug” more than just your cheeks—like your brow bone, cupid’s bow, the bridge of your nose, and even your collarbone—for an effortlessly killer glow.
Thanks to its unexpected asymmetrical cut—inspired by a shark tooth—you can highlight with more precision and edge, making it the perfect tool for Killawatt Freestyle Highlighter.
A magnetic on-the-go travel powder brush that conveniently attaches to the bottom of its touch-up partner, Invisimatte Blotting Powder , for an instant filter effect that’s always on standby.
Turn up and touch up with the ultimate on-the-go blotting powder touch up brush.
Custom-made to pair with Invisimatte Blotting Powder , the Portable Touch Up Brush has a retractable design and magnetic panel, so it snaps right in to the bottom of the powder compact, always there when you need it. It's your perfect travel makeup brush!
Slanted, soft synthetic bristles provide extra surface area for applying Invisimatte Blotting Powder–perfect for quick fixes and a mattifying, instant-filter effect.
A 3-sided, latex-free makeup sponge perfect for applying and blending all formulas.
A 3-sided makeup blender sponge for foundation designed without latex—perfect for applying and blending all formulas.
Use the slanted edge of the makeup sponge for controlled stippling, the mini-moon edge for targeted coverage (perfect for the under eyes), and the rounded end for all-over buffing.
No matter the formula—liquid, cream, or powder—the Precision Makeup Sponge 100 lets you customize your coverage, born to deliver fast, easy, seamless results every time.
A weightless, longwear liquid lipstick with a soft matte finish—born in a range of head-turning shades that look incredible on all skin tones.
When life’s all about taking risks, wearing liquid lipstick shouldn’t be one of them. Enter Stunna Lip Paint: The love child of high-impact color and low-maintenance longwear—now in a range of head-turning shades that’s got everyone’s name on them. Each shade was hand-picked by Rihanna and created to look incredible on everyone.
Equal parts class and sass, Stunna Lip Paint goes from zero to 100 in one stroke of its lip-defining precision wand, making it easier than ever to dress your entire pout in show-stopping, soft matte pigment. Its serious long-lasting hold is so weightless, if it weren’t for the non-stop compliments, you’d forget you were even wearing it. And if that weren’t enough—Stunna Lip Paint has no immediate feathering, staying kissably smooth. In other words, it behaves so you don’t have to.
Fall in love with Fenty Beauty this fall! Fenty Beauty has become one of my favorite makeup brands because their products work incredibly well and I love their wide range of shades. I had the pleasure of checking out the products above and I'm incredibly impressed!
Fenty Beauty's PRO FILT'R HYDRATING PRIMER is amazing! It's a lightweight hydrating makeup primer for normal to dry skin that instantly nourishes and feels incredibly smooth. It feels incredibly comforting on my dry skin and I love how smooth and flawless it makes my makeup look. I also love that it contains Grape Seed Oil and Sodium Hyaluronate to keep skin hydrated all day long. It's also great to wear on no makeup days thanks to how well it blurs the look of my pores. A must have for normal to dry skin!
PRO FILT'R MATTIFYING PRIMER from Fenty Beauty is another amazing primer! This primer is a mattifying primer for combination to oily skin that works instantly to deliver maximum all-day shine control while improving and extending foundation wear. It feels incredibly lightweight on my skin and keeps my makeup looking fresh all day long. It's a great primer for those with combination to oily skin that you will love!
Fenty Beauty's BAESIDE Vivid Liquid Eyeliner Trio is the perfect way to add some color to your beauty routine! It's a limited-edition liquid eyeliner trio that deliver a hyper-vivid pop of color with supersmooth precision and glide. The color is incredibly bold and beautiful and I love how easily it glides on. Perfect way to add a pop of color to your eyes!
Fenty Beauty's KILLAWATT FREESTYLE HIGHLIGHTER DUO is a fab highlighter! It's a weightless, longwear cream-powder hybrid highlighter that ranges from subtle dayglow to insanely supercharged in solos and expertly paired duos. The formula is incredibly blendable and I love how buildable it is. It's the perfect way to get glowing beautiful skin!
KILLAWATT FOIL FREESTYLE HIGHLIGHTER from Fenty Beauty is an amazing highlighter! It's a weightless, longwearing cream-powder hybrid highlighter with a hyper-metallic finish to love! It's the perfect way to give your complexion pop. It's cream to powder formula goes on easily and I love how well it blends. It's a fab highlighter!
SUN STALK'R Instant Warmth Bronzer from Fenty Beauty is my new go to bronzer! It's a longwearing, transfer-resistant bronzing powder that comes in 8 shades so there's sure to be one that's just right for you. It blends incredibly well and I love that it's buildable so I can add to it if needed. Now you can have a gorgeous bronze all year long!
Fenty Beauty's MATCH STIX SHIMMER SKINSTICK is phenomenal! It's a magnetized makeup stick in a longwear, light-as-air shimmer formula to highlight, blush, and enhance in 15 colorful shades that let you play. Each shade is incredibly blendable and feels incredibly lightweight on my skin. It's the perfect product to keep in your purse for on the go touch ups that will leave you with a glow to love!
SCULPTING BRONZER BRUSH 195 from Fenty Beauty is a must have! It's a tapered bronzer brush with a custom paw shape designed to contour the face with effortless precision. It feels oh so soft and leaves you with an airbrushed bronze look to love!
CHEEK-HUGGING HIGHLIGHT BRUSH 120 from Fenty Beauty is another must have! It's an expertly chiseled highlight brush that "hugs" cheeks for an effortless glow. It gently glides into all the curves allowing you to get a professional looking highlight each and every time. I absolutely love this brush and how incredibly soft it feels!
Fenty Beauty's PORTABLE TOUCH UP BRUSH 130 is perfect for on the go! It's a magnetic on-the-go travel powder brush that conveniently attaches to the bottom of its touch-up partner, Invisimatte Blotting Powder. It's the perfect tool for on the go that you guys will love!
PRECISION MAKEUP SPONGE 100 from Fenty Beauty is the perfect way to blend! It's a 3-sided, latex-free makeup sponge perfect for applying and blending all formulas. It blends incredibly well and I love how well it holds up to cleaning. Perfect way to blend all your favorite formulas with ease!
STUNNA LIP PAINT LONGWEAR FLUID LIP COLOR from Fenty Beauty is the perfect way to paint those lips! It's a weightless, longwear liquid lipstick with a soft matte finish to love. Each shade is designed to look great on any shade and I love how long the color lasts!
Fenty Beauty has everything you need to fall in love with your makeup routine this fall and beyond!
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