100Percent Pure

Organic and All Natural Beauty Prodicts

Monday, July 8, 2019

Create Your Perfect Look this Summer with Urban Decay! #SummerBeauty

Disclosure: I received one or more of the products or services mentioned below for free in the hope that I would mention it on my blog. The opinions I have expressed are my own. This post may also contain affiliate links.


Our story opens in the mid-‘90s, when pink, red and beige enslaved the prestige beauty market. Flying in the face of this monopoly, Urban Decay unleashed a line of lipsticks and nail enamels inspired by seedier facets of the urban landscape. The vibe since day one? Beauty with an edge™.

While we’ve grown like crazy since then, we haven’t stopped experimenting. We now offer an endless array of high-performance cosmetics, from velvety-soft shadows (including some of the industry’s bestselling palettes) and creamy, badass lipsticks to weightless complexion products and high-tech setting sprays to make your makeup last all day.

DROP SHOT MIX-IN FACIAL OIL

Create your own luxurious, skin-softening complexion cocktail with Drop Shot Mix-In Facial Oil. Add a shot of this oil to foundation for conditioned skin and a dewy, radiant glow. Our lightweight, nourishing oil blend helps makeup apply smoothly and blend easily, leaving skin soft, not greasy, and feeling plumped.

For perfected skin, mix one drop with All Nighter Liquid Foundation, Naked Skin Liquid Makeup or Naked Skin One & Done, then apply as usual. Once you try Drop Shot as a mix-in, you’ll want to use this multipurpose oil other ways too. Wende loves to apply it under her night cream for added benefits. Drop Shot can also be worn alone for a fresh glow or under makeup as an amazing base.

With the increasing sophistication of makeup junkies, more people want to create their own perfect texture. Customizing your foundation enables you to create the perfect complexion cocktail for your needs. To make your foundation glow, there’s Liquid Aura Illuminating Mix-In Medium, and to mattify and perfect, there’s The Velvetizer Translucent Mix-In Medium. Now we’re expanding our range yet again with Drop Shot. Ideal for when your skin feels dry, this mix-in facial oil makes foundation ultra blendable.

Rich in nutrients and antioxidants, Drop Shot contains a nourishing blend of jojoba, sunflower, macadamia, pomegranate, wheat germ, meadowfoam and olive seed oils to condition your complexion. Our unique oil formula has the perfect amount of slip, but without the greasy feel of some oils. Drop Shot dries down perfectly and absorbs into your skin beautifully. And it smells amazing!

REBOUND Collagen-Infused Complexion Prep Priming Spray

There are bad rebounds (dating your next-door neighbor right after ending a long-term relationship) and good rebounds (ditching that underpaying job and finally landing your dream gig). But when it comes to your complexion, rebounding is always a good thing. Rebound Collagen-Infused Complexion Prep Priming Spray instantly helps skin bounce back.

Our collagen-laced, radiance-boosting cocktail firms, smoothes and provides intense hydration while evening out skin tone. Because it’s weightless, you can use this spray throughout the day (without messing up your makeup). The sprayer emits a calibrated, microfine mist that goes on so light, you’ll hardly feel it. Rebound in the morning to prep and “wake up” your skin before you apply your makeup, at night before your treatment, or anytime you need a quick boost.

SELF-ADJUSTING COMPLEXION PRIMER

Your boyfriend doesn’t always “get” you. Your parents still don’t understand why you majored in liberal arts instead of business. Why should YOU be the one who always has to adapt to please everyone else? Enter our Self-Adjusting Complexion Primer. This color-correcting formula features encapsulated pigments that actually adjust to your skin tone. Self-Adjusting Complexion Primer creates the perfect soft-focus effect so flaws seem to disappear and makes your makeup last all day.

Blend your way to perfectly blurred skin! Micro-encapsulated beads of pigment are suspended in the formula and burst on your skin, adapting to your skin tone as you apply. This high-tech formula even fills in fine lines, minimizes pores and controls shine. Lightweight yet velvety, Self-Adjusting Complexion Primer dries down to a beautifully perfected matte finish. And when you see how much more smoothly your makeup goes on, you’ll be hooked!

NAKED SKIN Color Correcting Fluid

We’ve all got our vices. The last thing you need is for the evidence of those sins to be visible all over your pretty face. Enter Naked Skin Color Correcting Fluid. Our innovative, lightweight formula instantly color-corrects and blurs flaws, leaving skin illuminated and bright. Don’t just conceal, correct your worst transgressions with six targeted shades for everything from redness to dark circles.

Our innovative, lightweight formula instantly color-corrects and blurs flaws, leaving skin illuminated and bright. Don’t just conceal, correct your worst transgressions with five targeted shades for everything from redness to dark circles.

• GREEN counteracts spot redness, including blemishes and broken blood vessels. For overall redness, mix with primer for subtle correction.

• LAVENDER balances out sallowness and helps neutralize skin with a yellow undertone.

• PINK disguises dark circles, particularly on fair skin tones. Also works well as a highlighter and creates a lifted appearance.

• YELLOW is perfect for concealing purple-hued dark circles or brightening lackluster complexions.

• PEACH works great for dark circles, dark spots, veins and deep discoloration. It’s ideal for blue-hued dark circles, typically seen in deeper skin tones.

• DEEP PEACH is a more intense version of Peach, and masks dark discoloration like circles and sun spots. Tip: Great for deeper or bronzier skin tones!

Naked Skin Color Correcting Fluid is the next generation of skin perfection and radiance. Use these shades to correct imperfections and play up your best features. Unlike a lot of cream-based color correctors, our liquid formula is easy to use and always blends beautifully—whether you use a little or a lot.

We based the formula off of our Naked Skin Concealer (so you know it’s weightless and crazy good). Our special pigment technology provides a smooth, even application every time. Plus, subtle pearlescent pigments in the unique formula diffuse light to perfect skin, while antioxidant-rich vitamin C and vitamin E condition and protect.

This high-tech formula comes in a bottle that looks like our Naked Skin Concealer component but with an iridescent white cap. Sure, it’s cute, but it’s also practical and travel-friendly. You can see the shade through the clear bottle, so it’s easy to find the right one in your bag. No need to carry a brush either; the modern flocked applicator picks up and lays down just the right amount of product. And it’s soft enough to use on the delicate skin under the eyes.

BEACHED BRONZER

There’s nothing sexier than bronzy, glowing skin—sans the sun damage, of course. When you get the look right, it’s SO right. But get it wrong, and you risk looking like you had a run-in with an Oompa-Loompa (not pretty). Nail the golden goddess look every time with Beached Bronzer.

Dust this silky powder on your face or all over your whole bod—and look like you spent a week hanging out on the sunny beaches of Fiji (rather than in a drab, windowless office).

Our finely milled, super-soft formula applies smoothly, doesn’t streak, and creates a radiant glow that won’t quit. Get Beached (not burned); these universally flattering matte shades provide sheer, natural-looking coverage every time.

If you swore off powder bronzers because they always felt dry and applied unevenly, you’ll be blown away by how different Beached Bronzer is. Wende loves to use this formula after contouring to make her skin look less flat and more dimensional. Finely milling the powder gives it an ultra creamy texture that feels amazing on your skin, while HPP (Highlighter Performing Pigments) Technology provides rich color, long-lasting elements and the perfect level of coverage. And wait until you see how easy it is to use!

One glance at the artwork on our Beached Bronzer compact, and you’ll feel instantly transported to a tropical island. (Picture yourself on the sand gazing up at palm trees, and you’ll get the idea.) We even included a full-size mirror—perfect for applying on the go.

NAKED RELOADED Eyeshadow Palette

The essential Naked palette, featuring 12 all-new eyeshadow shades that redefine neutral with Urban Decay’s signature formula.

Reinvent. Redefine. Rethink neutral. Meet the Naked Reloaded Eyeshadow Palette, with 12 all-new, universally flattering shades designed for everyone—any age, gender, and skin tone.

The new neutrals are here, and they’re anything but ordinary. Naked Reloaded is the essential palette with the nudes you’ll always need, all in one place. Bonus: We made the four outer pans in the palette bigger for the shades you’ll use the most. From silky mattes and metallics to iridescent micro-shimmers, these 12 versatile shadows contain our mind-blowing formula, with its velvety texture, rich color, and extreme blendability.

Created with every makeup bag in mind, Naked Reloaded is a game-changer. Start with Bribe, a warm ivory matte, as the perfect base, and add depth with dimensional metallics like Burn or Distilled. We’re addicted to Dreamweaver, a cool brown with iridescent 3D sparkle, and Retro, an unexpectedly bright peach matte.

No matter where you're headed or who you want to be, Naked Reloaded is all about you—because we all look better Naked.

EYESHADOW

Our mind-blowing formula delivers unmatched performance in a stunning array of shades.

THE FORMULA

• Soft, amazingly velvety texture

• Rich, dense and decadent color

• Smooth, uniform pigment distribution and blendability

• Long-lasting, crease-free wear

The secret to the new formula is our Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the Eyeshadow formula. What does all that mean? Insane payout. Color that stays on your lids. Sparkle that doesn’t fall. And a velvety, suede-like smoothness and blendability.

This amazing technology works for every shade and finish. Have you ever had trouble blending a black or purple shade? How about a matte? Every Urban Decay shade goes on silky, blends easily and stays put.


Killer days, extreme workouts, splash zones...come at us! Our super-intense, blacker-than-black mascara is now waterproof, so it doesn't quit—even during your hottest moments—until you say when. Want to touch up before the afterparty? Done and done.

This ultra-creamy, lengthening, and volumizing formula coats each lash and never gets brittle or clumpy, so you can apply coat after coat. Our nourishing blend of proteins, amino acids, and honey extract promotes growth for bigger, blacker, and healthier eyelashes.


Ready for modern matte lip color that’s as chill as an afternoon record-shopping sesh? Whipped to airy perfection, Lo-Fi Lip Mousse is a weightless, buildable, waterproof lip color.

Lo-Fi provides high-impact color with a velvety soft finish that feels like you’re wearing nothing. The plush matte texture is very of-the-moment, and the application is effortless.

We’re dropping a megamix of eight all-new shades ranging from cashmere-soft baby pink to plum purple and attention-grabbing bright orange. We’re really falling for Amplify, a truly intense red with autumnal vibes that flatters virtually every skin tone.

Loaded with pigment, Lo-Fi’s budge-proof, buildable formula lets you control the color and keep it where you want—from sheer to full coverage. Feeling low-key? Pat on the mousse with your fingertips for that ‘barely there’ effect. Wanna go bold? Create definition with the pop-out applicator. How about soft and sexy? Apply it intensely at the center of the lip, fading it out toward the edges like a blooming flower. Any way you choose to apply, Lo-Fi leaves lips soft, smooth and stained with color.

This shimmering purple compact slides into a handbag pocket, but still fits in your slimmest clutch for after hours.


Prepare to get hooked. Vice Lipstick comes in a massive lineup of 135 addictive shades and six indulgent finishes—our biggest lineup yet! 

Our shade range has it all: Bold brights. Dark, sexy shades. Super-versatile neutrals. With so much variety it’ll make your head spin, there’s something for everyone—from new shades to cult favorites you thought you’d never see again. Several shades were inspired by some of our other lip products (and even our Eyeshadows and Eye Pencils!).

Our huge assortment also includes more finishes than ever before:

- MEGA MATTE: super-intense matte

- COMFORT MATTE: our creamiest matte

- CREAM: the original: creamy, badass luxury

- METALLIZED: cream with a high level of pearl

- SHEER: a punch of color with a sheer, shiny finish

- SHEER SHIMMER: slightly transparent finish with floating pearl and a smooth texture

The pigment load in Vice Lipstick is insane! Just one swipe provides an unbelievable laydown of color. And every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. 

This creamy formula is loaded with nourishing ingredients. A yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and babassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. And Vitamin C and vitamin E provide a hit of antioxidants.

Vice Lipstick comes in a modernized, luxed-up version of our original lipstick case that looked like a shotgun shell. It’s new, but speaks to our roots. The faceted gunmetal case has a gold base and debossed lettering, and our custom-designed lipstick features an embossed “UD.” We even added a shade-matched label (including the shade name and finish) to make it easy to find the right color within the depths of your bag.


                                                                                                                                                       

Create your perfect look this summer with Urban Decay! Summer is a great time to change up your beauty routine which is why I'm loving these amazing products from Urban Decay. I had the pleasure of checking out the products above and I'm incredibly impressed!

Urban Decay's DROP SHOT MIX-IN FACIAL OIL is amazing! It's the perfect way to create your own luxurious, skin-softening complexion cocktail. Simply add a shot of this oil to foundation for conditioned skin and a dewy, radiant glow. I absolutely love how this oil improves the blendability of any foundation and gives me a smooth airbrushed finish. The possibilities don't stop their, this product can be added into your creams and lotions or even used on its own. It's the perfect way to get a radiant healthy glow! 

REBOUND Collagen-Infused Complexion Prep Priming Spray from Urban Decay is my new love! It's a collagen-laced, radiance-boosting cocktail that firms, smooths and provides intense hydration while evening out skin tone. It's totally weightless on my skin and I love that I can use it throughout the day to hydrate my skin, even over my makeup. It's the perfect way to give your skin a boost a radiance and hydration!

Urban Decay's SELF-ADJUSTING COMPLEXION PRIMER is a must have primer! This fabulous primer creates the perfect soft-focus effect so flaws seem to disappear and makes your makeup last all day. I love the smooth perfect canvas it gives my skin so that my makeup looks absolutely flawless. I also love the micro-encapsulated beads of pigment that are suspended in the formula and burst on your skin, adapting to your skin tone as you apply. It's a high-tech formula that fills in fine lines, minimizes pores and controls shine like a dream. You'll absolutely love it and the matte finish it gives your skin!

Urban Decay's NAKED SKIN Color Correcting Fluid is the perfect color correcting fluid! It's an innovative, lightweight formula that instantly color-corrects and blurs flaws, leaving skin illuminated and bright. It corrects everything from redness to dark circles so you can look your best!

BEACHED BRONZER from Urban Decay is a must have bronzer! It's the perfect bronzer for your face and can even be used on your body to achieve a just back from vacation vibe you'll love. It's a finely milled, super-soft formula that applies smoothly, doesn’t streak, and creates a radiant glow to love. This formula has an ultra creamy texture that feels heavenly on your skin. It's definitely a must have bronzer!

Urban Decay's NAKED RELOADED Eyeshadow Palette is gorgeous! It features 12 all-new eyeshadow shades that give neutral a whole new feel. The shades are universal, blend incredibly well and have the buildablilty that dreams are made of. Each shade has a velvety texture that your skin will love. It's the perfect palette for gorgeous eyes!

EYESHADOW from Urban Decay is a totally fab eyeshadow! It comes in a wide variety of shades so you can find more than a few to love. Each eyeshadow comes in a velvety texture with rich color that transfers extremely well. I also love how long that shades stay put on my eyelids and how well they blend!

Urban Decay's PERVERSION Waterproof Mascara is phenomenal! It's a super-intense, blacker-than-black mascara that's now waterproof. It's perfect for summer pool days and will have your lashes looking full, lengthened and intense. I also love how nourishing their formula is and that my lashes still feel soft while wearing. It's a must have in my makeup bag! 

Urban Decay's LO-FI LIP MOUSSE is available in eight stunning shades that are perfect for fall! This Lip Mousse is so incredibly whipped and airy that you literally don't even feel it on your lips. I also love that it's buildable, allowing for subtle or intense color. Another great thing about it is that it's waterproof and stays put. The soft matte texture is the perfect way to add a pop of color to your lips this summer!

VICE LIPSTICK from Urban Decay is a wonderful lipstick that you will love! It comes in an amazing lineup of 135 shades and six totally fab finishes. There's so many shades, you'll have more than a few favorites. This lipstick goes on incredibly smooth and leaves my lips feeling baby soft. It's a wonderful way to add a touch of color to your lips to help you achieve your perfect look!

Urban Decay has everything you need to create your perfect look this summer!

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