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Innovative Technology is IT. Developed with leading plastic surgeons, IT Beauty® creates clinically proven, innovative problem-solving makeup and skin care products that harness cutting edge, anti-aging technologies and high performance, skin-loving ingredients to provide you with serious beauty solutions that help you look and feel your most beautiful!
IT Beauty® believes great makeup can give you great skin, and they create innovative cutting-edge products that get you compliments on your skin, not your makeup! Their mission is to empower you through confidence in your skin, your makeup and your own beauty.
IT’S YOUR BABY SOFT SKIN IN A BOTTLE!
Anti-aging Collagen Veil Primer
A true beauty breakthrough. Multi-tasking, concentrated, hydrating primer and serum in one. Infused with more than 50 beneficial ingredients to nurture your skin and lock in moisture as it prepares it for flawless makeup application. The innovative formula is quickly absorbed to hydrate your skin without the greasy feel of typical primers. Prepares your skin for make-up application all while diffusing the appearance of visible pores and without the product settling into lines and wrinkles.
Includes 10 essential oils and butters, 10 nourishing botanicals, 30 fruit and plant-based extracts plus powerful antioxidants and vitamins including vitamin A, B5, brightening C & E! Peptides, hydrolyzed collagen, silk and niacin all work together for you all daylong, while hyaluronic acid provides a healthy drink of hydration your skin. Aloe, jojoba, licorice root, chamomile and colloidal oatmeal, just to name a few, offer a load of benefits including soothing and comforting your skin. Powerful antioxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! Paraben-free, talc- free, sulfate-free and cruelty-free.
IT'S YOUR #1 BEST-SELLING,* AWARD-WINNING BEAUTY MIRACLE!
Color Correcting Full Coverage Cream + Anti-Aging Hydrating Serum + SPF 50+ UVA/UVB Broad Spectrum Physical Sunscreen
Developed with plastic surgeons, Your Skin But Better CC+ Cream with SPF 50+ is your #1 best-selling,* award-winning color correcting cream that delivers 7 products in one, including your full-coverage foundation, hydrating anti-aging serum and SPF 50+ physical sunscreen. Your multitasking beauty miracle provides clinically tested hydration while diffusing the appearance of skin imperfections for flawless-looking coverage that won’t crease or crack.
Infused with hydrolyzed collagen, peptides, niacin, hyaluronic acid, antioxidants and vitamins, this skin-loving full-coverage foundation diffuses the look of wrinkles, minimizes the appearance of pores and gives you a luminous, supple, flawless-looking complexion. It’s truly your must-have for instant complexion perfection!
Say “bye bye” to the look of dark circles and anything you want to hide—and hello to the appearance of radiant, wide-awake eyes and your most beautiful skin with one simple swipe! Developed with plastic surgeons, Bye Bye Under Eye Concealing Pot™ starts its life as a skin-smoothing, line-minimizing cream and is infused with the same award-winning full-coverage pigments as your best-selling Bye Bye Under Eye™ Anti-Aging Concealer to cover everything without creasing or cracking. With anti-aging hydrolyzed collagen, peptides, hyaluronic acid, antioxidants, caffeine and green coffee extract, it’s truly your skin-loving essential for super smooth, super creamy and super weightless full-coverage that lasts!
Instantly erase the appearance of imperfections with Bye Bye Pores™, your airbrushed perfection in a jar! Developed with plastic surgeons and infused with Bye Bye Pores Optical Blurring Technology™, this anti-aging, skin-perfecting powder utilizes real silk to make your pores disappear from view, and hydrolyzed collagen to smooth away the look of wrinkles. Loads of antioxidants, peptides and skin-loving ingredients give you a shine-free, airbrushed finish. Plus, the universal translucent shade goes on completely clear and works on all skin tones!
The Vitality Lip Flush 4-in-1 Reviver Lipstick Stain is a lip product that gives the naturally pretty flush, vitality-filled, color of a lipstick, with the Anti-Aging, hydrating and conditioning feel of a balm AND a long-wear stain that doesn’t dry out lips! It truly is a multi-faceted product, packed with amazing natural ingredients. With good for you Anti-Aging Antioxidants including Vitamins A, C, E, Acai, Green Tea and White Tea; Vitality Lip Flush protects and wards off free-radicals all day long.
Formulated to give that long-wear flush of naturally pretty color, the Anti-Aging hydration of a super luxe treatment lip balm, and a powerful stain that doesn’t dry out your lips. Developed with leading plastic surgeons, this truly innovative, formula contains IT Cosmetics® Hydra-LuxeTM technology, including ingredients such as Plum Oil, Cherry Oil, Shea Butter, Aloe and Jojoba that all work together to treat, hydrate, condition, and nourish your lips. Good-for-you ingredients drench your lips with lasting hydration and color and the naturally pretty shades work on all skin tones. This Made in the USA formula is Paraben-free.
Nourish your lips with Vitality Lip Flush Stain™—an ultra-hydrating, luxurious gloss that delivers high shine and a naturally pretty flush of color without ever feeling sticky or tacky! Developed with plastic surgeons, the powerful anti-aging formula instantly conditions and smooths your lips with essential butters and oils including shea butter, jojoba and avocado, plus anti-aging collagen, peptides and hyaluronic filling spheres. Apply directly onto lips for youthful, pillowy-soft results and a beautiful sheer stain that lasts all day!
Developed with plastic surgeons, Confidence in a Cleanser™ is your skin-loving cleanser and serum in one game-changing product! This breakthrough one-step skincare solution gently cleanses and moisturizes while leaving your skin feeling soft, refreshed and perfectly balanced. Ideal for all skin types and ophthalmologist-tested for your sensitive eye area, this sulfate-free and soap-free facial cleanser instantly removes all traces of makeup—even waterproof eye makeup—and improves your skin's vitality.
Featuring proprietary Anti-Aging Armour Rejuvenating Concentrate™ to help your skin appear rejuvenated and restore moisture, plus anti-aging collagen, hyaluronic acid, colloidal oatmeal and a super ceramide complex, Confidence in a Cleanser™ delivers powerful results instantly and more dramatic results over time!
IT TURNS BACK TIME!
Advanced Anti-Aging Wrinkle-Smoothing Miracle Concentrate
This revolutionary, anti-aging miracle concentrate was developed with plastic surgeons to deliver 10 powerful clinical results to your skin in just 10 days! Infused with proprietary Drops of Light Optical Blurring Technology™ and powerful anti-aging peptides, caviar extract, sea water, hydrolyzed collagen and algae, the weightless wonder serum visibly erases the appearance of fine lines and wrinkles, plus improves the look of tone, texture, firmness, suppleness and elasticity. While deeply hydrating hyaluronic acid, argan oil and babassu oil restore moisture and aid skin barrier repair, vitamins A, C, E, B1, B2, B3, B5, B7, B9 and CoQ10 work synergistically with skin-brightening licorice root to restore the look of youthful vitality and radiance for your most beautiful complexion!
Make tired eyes look instantly more awake! Developed with plastic surgeons, Bye Bye Under Eye Eye Cream is your intensely hydrating, anti-aging eye cream designed to smooth the look of lines and wrinkles, brighten the appearance of dark circles and soothe puffy eyes. This quick-absorbing moisturizing eye cream is also clinically tested to make your entire eye area appear firmer.
Bye Bye Under Eye Eye Cream’s exclusive “dark shadow minimizing” blue tint works to brighten dark under eye circles while collagen and caffeine help nourish and firm your delicate eye-area skin. Hyaluronic acid and cucumber extract hydrate, cool and help attract and maintain moisture to enhance suppleness and restore radiance to your eye area.
IT’S YOUR NATURAL GLOW—INSTANTLY!
Surface Cell Renewal Rosy Tone Vitality Moisturizer
Confidence in a Cream Rosy Tone Moisturizer is your quick-absorbing moisturizer that’s enhanced with rosy tone pigments to revitalize skin with the look of instant vitality, which diminishes with age. Perfect for all skin types and an ideal moisturizer for aging skin, this rejuvenating cream gently exfoliates and stimulates surface cell renewal to make your skin look younger.
Infused with iris root, peony extract, aloe leaf juice, squalane, chickpea extract, lipohydroxy acid and other skin-loving ingredients, this intensely hydrating moisturizer transforms dull skin with each application by boosting its natural surface cell turnover, smoothing uneven skin texture and helping to revive your complexion for a lifted, less tired look. You’ll see powerful results instantly and more dramatic results over time!
Developed with plastic surgeons, Secret Sauce™ immediately hydrates and transforms your skin! The skin-loving, powerfully potent secret lies in the Secret Sauce™ Fermented Complex: 7 clinically advanced, penetration-enhancing fermented ingredients that help to increase absorbency and maximize the ultra-hydrating, anti-aging benefits of Secret Sauce™.
Also featuring anti-aging peptides, hydrolyzed collagen, hyaluronic acid, vitamin C and licorice root, Secret Sauce™ is perfect for all skin types and reduces the look of discoloration, lines and wrinkles. Combined with proprietary Drops of Light Technology™ Concentrate and diamond powder, this luxurious innovation gives you a youthful, lit-from-within glow—and is your secret to beautiful skin! Instantly reveal younger-looking skin and experience more miraculous results over time.
IT STOPS TIME AND TRANSFORMS YOUR SKIN’S FUTURE!
Super Smart Skin-Perfecting Beauty Fluid + SPF 50+ UVA/UVB Broad Spectrum Physical Sunscreen
Developed with leading plastic surgeons, this innovative formula is your complexion perfection and sun protection in just one step! The proprietary Anti-Aging Armour Rejuvenating Concentrate™ instantly gives your skin a boost of clinically tested hydration, while SPF 50+ broad-spectrum physical sunscreen protects against UVA and UVB rays, helping to prevent collagen damage and hyperpigmentation.
Formulated with revolutionary Skin-Perfecting Technology and anti-aging ingredients including peptides, niacin, hydrolyzed collagen, hyaluronic acid and antioxidants, this Color-Infused Skincare™ optically blurs away discolorations and imperfections for your most flawless-looking results! Ideal for every skin type, the Universal Translucent shade has a subtle hint of color that evens the appearance of all skin tones.
IT Cosmetics has all your beauty must haves! IT Cosmetics is one of my all time favorite beauty brands because their products always impress. I had the pleasure of checking out the products above and they too definitely left me impressed!
No. 50 Serum™ Anti-Aging Collagen Veil Primer from IT Cosmetics is a must have in my makeup bag! It's an incredibly hydrating primer and serum in one, infused with more than 50 beneficial ingredients to nurture your skin and lock in moisture as it prepares it for flawless makeup application. I love how quickly it absorbs into my skin and how baby soft my skin feels after application. It creates a flawless base allowing your makeup to glide on with ease and look better than ever.
IT Cosmetics' Your Skin But Better CC+ Cream with SPF 50+ is an amazing color correcting cream that delivers 7 products in one. It's a full full-coverage foundation that also includes a hydrating anti-aging serum and SPF 50+ physical sunscreen. It works wonders to diffuse the appearance of skin imperfections for flawless finish. It's the perfect way to perfect your look!
Bye Bye Under Eye Concealing Pot™ is this mom of fours secret for looking well rested! It conceals like none other leaving my eyes looking younger and healthier than ever. It blends evenly and quickly conceals my dark under eye circles with ease. I also love that it doesn't settle into my fine lines and leaves me looking bright eyed and bushy tailed!
Bye Bye Pores™ Poreless Finish Airbrush Powder from IT Cosmetics is the perfect way to finish your makeup routine! It instantly erases the appearance of imperfections and makes pores disappear. It also helps to smooth away the look of wrinkles. It goes on clear and is perfect for all skin tones. It's the perfect way to give your makeup an airbrushed finish!
Vitality Lip Flush Stain™ 4-in-1 Hydrating Lipstick from IT Cosmetics is a fabulous lipstick! It's a lipstick with the Anti-Aging, hydrating and conditioning feel. I also love how well the color stays put on my lips. It's a must have lipstick!
Vitality Lip Flush Stain™ Hydrating Serum Gloss Stain is my new favorite lip gloss! It's an ultra-hydrating, luxurious lip gloss that delivers high shine and a naturally pretty flush of color without ever feeling sticky or tacky. I absolutely love the perfect pop of color this lip gloss gives my lips and how comfortable it is to wear!
T Cosmetics Confidence in a Cleanser™ is an amazing cleanser. It cleanses my skin and literally removes every trace of makeup, dirt and excess oil, leaving my skin as soft and clean as can be. I also love that it's a gentle cleanser and doesn't dry out my skin or irritate it.
Bye Bye Lines Serum™ by IT Cosmetics has it all! It literally erases my fine lines and gives me radiant skin in seconds! I apply this stuff before bed and before makeup and I love the results I'm seeing. My skin looks years younger and my makeup seems to glide on with ease and doesn't rest in my fine lines only to make me look older than I actually am. Bye Bye Lines Serum™ by IT Cosmetics makes my skin look and feel years younger!
IT Cosmetics' Confidence in a Cream Rosy Tone Moisturizer is amazing! I absolutely love what this moisturizer does for my skin. It absorbs quickly and leaves my skin with a radiant glow that I absolutely love. The rosy tone pigments give your skin just the boost of radiance it needs while the rejuvenating cream gently exfoliates and stimulates surface cell renewal to make your skin look better than ever. This is such an incredible moisturizer and definitely a must have in my skincare routine!
Secret Sauce™ from IT Cosmetics is a secret I'm oh so glad IT Cosmetics decided to share! Secret Sauce™ immediately hydrates and transforms your skin. It feels absolutely heavenly on my skin and leaves my dry skin instantly healed and refreshed. Secret Sauce has left my skin looking more hydrated than ever and has even helped me look years younger.
IT Cosmetics's Bye Bye Under Eye Eye Cream™ is phenomenal! It's a secret weapon in my skincare routine that leaves me looking bright eyed and bushy tailed. It's intensely hydrating and designed to smooth the look of lines and wrinkles all while brightening the appearance of dark circles and soothing puffy eyes. It absorbs quickly and leaves my eyes looking young and well rested!
IT Cosmetics' Anti-Aging Armour™ is a must have! It instantly gives your skin a boost of hydration, while the SPF 50+ broad-spectrum physical sunscreen protects against UVA and UVB rays, helping to prevent collagen damage and hyperpigmentation. It blurs away discolorations and imperfections with its Universal Translucent shade that has a subtle hint of color that evens the appearance of all skin tones. It's the perfect way to hydrate and protect your skin!
IT Cosmetics definitely has all your beauty must haves!
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