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Before she was BadGalRiRi: music, fashion and beauty icon, Robyn Rihanna Fenty was a little girl in Barbados transfixed by her mother’s lipstick. The first time she experienced makeup for herself, she never looked back. Makeup became her weapon of choice for self-expression—a way to radiate her ever-changing mood—and it powered a fearless take on beauty that helped her become the boundary-breaking icon she is today.
Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.
Fenty Beauty products are designed to feel lightweight, even as they deliver buildable coverage that effortlessly layers, to ultimately “make skin look like skin.” Most importantly, Rihanna creates makeup to inspire: “Makeup is there for you to have fun with,” she says. “It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
The award-winning foundation that forever changed the game, now in a longwear, light-as-air powder to deliver light to full coverage in a non-cakey soft matte finish in 50 shades for all. It’s fast, flawless, easy.
Longwear, light-as-air, no flashback
Blur Filt’r complex to deliver the ultimate, blurred finish
Sweat-, humidity-, and crease-resistant
Buildable, light to full coverage formula that loves to be layered
Won’t settle into fine lines, clog pores or cake up
Reduces the appearance of shine
Chic, portable powder compact fits in hand
A light-as-air, non-greasy cream blush that instantly melts into skin for an effortless wash of color, giving life to all skin tones with a no-fuss, natural-looking flush in 10 sheer shades.
Cheeks Out Freestyle Cream Blush instantly blesses your skin with a fresh-faced flush that makes it look like you’ve been getting sun, sleep, and plenty of water on the reg. This is blush the way you’ve always wanted it to be: Easy to use, impossible to overdo, and in a lineup of shades designed to enhance every complexion with a youthful glow.
Created by Rihanna to give life to all skin tones, these 10 shades may look ultra-vivid in the pan, but have a sheer, buildable finish that melts into skin at the tap of your fingertips—perfect for those days when you want to look fresh without the fuss. And with a light-as-air, sweat- and water-resistant formula that smooths over skin without feeling sticky or greasy, Cheeks Out blends like a dream without disturbing makeup, leaving a natural wash of color just where you want it.
A clear, universal brow wax born in an easy-grip pencil, with sweat- and water-resistant formula that shapes and sets with a longwear, flexible but firm hold. Plus, comes with a built-in brush for effortless styling.
Clear, universal brow wax for all skin tones and hair colors, no residue or flakiness.
Keeps brows on lock with its sweat-and water-resistant formula.
Firm but flexible, longwear hold—not greasy, heavy or crunchy.
Smart angled tip to help you easily shape your brows for a range of styles from groomed definition to
feathered and everything in between.
Built-in brush to help you style your brows
Our #1 gloss—now with pure, creamy color and incredible shine. Lips are instantly smoother and more voluminous-looking.
Your favorite feel-good, look-great lip gloss, now with medium to full-coverage color—and zero shimmer.
Universally-flattering, shimmer-free color, in five creamy shades
Buildable full-intensity pigment
Brilliant shine
Non-sticky feel
XXL wand applies in just one swipe
Vitamin A to nourish lips
Light peach-vanilla scent
Puffiness and dark circles—chill: Fake a flash nap and instantly wake up tired-looking eyes with this 2-in-1 eye cream and concealer primer. The cooling mini eye massage tool rolls on an extra boost of eye revival.
Give off well-rested vibes anytime, anywhere with this unique gel-cream that brightens, soothes, and fights the look of puffiness over time. This eye cream helps Rihanna look fresh after frequent late nights.
Lightweight, non-greasy cooling gel-cream texture instantly hydrates, restores and soothes
Fast-absorbing, it hooks you up with all-day hydration—key for looking well-rested
Reduces the look of fine lines, wrinkles, & crow’s feet—both instantly and over time!
Brightens and firms the skin around your eyes: Say buh-bye to the look of puffiness and dark circles
Plays well with makeup: Prime your undereyes for concealer (not that you’ll need much after using this baby)
Clean, fresh scent inspired by lush tropical fruits and flowers
Apply with the cooling mini eye massage tool to take the experience to the next level
Get the perfect pop of color with Fenty Beauty this spring and beyond! Fenty Beauty is one of my favorite beauty brands because they're products work wonders. I also love that they're always coming out with new products to love. I had the pleasure of checking out the products above and I'm in love!
Fenty Beauty's PRO FILT'R SOFT MATTE POWDER FOUNDATION is my new favorite powder foundation! It's a longwear, light-as-air powder that delivers light to full coverage. I absolutely love that it doesn't cake, blends like a dream and comes in 50 shades so you're sure to find your perfect shade.
CHEEKS OUT FREESTYLE CREAM BLUSH from Fenty Beauty is a must have for those that love to add the perfect pop of color to their cheeks! It's a light-as-air, non-greasy cream blush that instantly melts into skin. It comes in 10 sheer shades that blend oh so easily and look totally fab on your cheeks!
Fenty Beauty's BROW MVP SCULPTING WAX PENCIL & STYLER is a must have for those with unruly brows! It's a clear, universal brow wax in an easy-grip pencil. I absolutely love that it's a sweat- and water-resistant formula that stays on and keeps those brows tamed. It also comes with a brush for easy styling.
Fenty Beauty's GLOSS BOMB CREAM COLOR DRIP LIP CREAM is my new favorite lip gloss! It delivers creamy color and incredible shine with just one swipe. I also love the Light peach-vanilla scent that invigorates the senses. It's the perfect non-sticky lip gloss that helps lips look fuller and kissably smooth.
FLASH NAP INSTANT REVIVAL EYE GEL-CREAM + EYE MASSAGE TOOL from Fenty Beauty is an amazing eye cream! It works wonders to calm puffiness and dark circles all while priming the eye area for concealer. I also love the cooling mini eye massage tool that rolls away tired eyes. It also feels amazing on the skin. A must have eye cream to fake a good night sleep!
Fenty Beauty has just what you need to get the perfect pop of color this spring an beyond!
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