Before she was BadGalRiRi: music, fashion and beauty icon, Robyn Rihanna Fenty was a little girl in Barbados transfixed by her mother’s lipstick. The first time she experienced makeup for herself, she never looked back. Makeup became her weapon of choice for self-expression—a way to radiate her ever-changing mood—and it powered a fearless take on beauty that helped her become the boundary-breaking icon she is today.
Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.
Fenty Beauty products are designed to feel lightweight, even as they deliver buildable coverage that effortlessly layers, to ultimately “make skin look like skin.” Most importantly, Rihanna creates makeup to inspire: “Makeup is there for you to have fun with,” she says. “It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 40 shades.
Finally — the ultimate photo filter in foundation form. Born in 40 boundary-breaking shades, Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin — so you always look like you.
Obsessive research to create the perfect range of shades for all Exclusive insights from the world’s top makeup artists Extensively tested for real life, on real women
We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.
Conceal, Contour, Highlight
A magnetized trio of longwear, light-as-air makeup sticks curated by skin tone, with two Match Stix MATTE Skinsticks to conceal and contour, and one Match Stix SHIMMER Skinstick to highlight.
With Match Stix Trios, take your complexion to the next level without the guesswork. Our pre-bundled sets make it easy to conceal, contour, and highlight on repeat. These light-as-air makeup sticks are expertly curated—and magnetize together—so you’re always ready for anything.
Each set comes with two Match Stix MATTE Skinsticks (conceal, contour), and one Match Stix SHIMMER Skinstick (highlight)—all of which are weightless, easy to blend, and stay put. The cream-to-powder formulas are so seamless, it’s impossible to tell where skin ends and makeup begins. They’re buildable and LIVE to be layered in a range of combos that light up all skin tones.
And with a magnetic physical attraction, MATTE and SHIMMER Skinsticks click to each other, uniting for the total no-brainer
My Review:
Get beautiful this spring with Fenty Beauty! Fenty Beauty has become popular very quickly and now that I've had the pleasure of trying a few of their products, I'd love to tell you why. First of all Fenty Beauty's PRO FILT'R Soft Matte Longwear Foundation is available in 40 shades! That's quite the variety but it's a necessary variety as finding the right shade isn't always easy because most brands don't offer a wide variety like Fenty Beauty. I also have to tell you that this foundation is incredible. The coverage is amazing and it blends like a dream. And the matte finish is absolutely perfect! It's everything you could ever want in a foundation!
Another product from Fenty Beauty that I love is their Match Stix Trio which conceals, contours, and highlights like a dream. They're also super fun because they stick together with magnets so they're always together. No longer do I have to dig through my makeup drawer looking for each individual product. They blend easily and stay put for the perfect look from morning to night. Fenty Beauty's Match Stix Trio is the perfect way to conceal, contour, and highlight that you will love!
Fenty Beauty is the perfect way to get beautiful this spring!
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Disclosure: I received product(s) for free, in exchange for writing this post.
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